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Strategies for Promoting Sustainable Hospitality and Tourism Services (Hardcover): Maximiliano Emanuel Korstanje, Babu George,... Strategies for Promoting Sustainable Hospitality and Tourism Services (Hardcover)
Maximiliano Emanuel Korstanje, Babu George, Alexandru-Mircea Nedelea
R5,842 Discovery Miles 58 420 Ships in 10 - 15 working days

Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.

Strategies for Promoting Sustainable Hospitality and Tourism Services (Paperback): Maximiliano Emanuel Korstanje, Babu George,... Strategies for Promoting Sustainable Hospitality and Tourism Services (Paperback)
Maximiliano Emanuel Korstanje, Babu George, Alexandru-Mircea Nedelea
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.

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