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In 1996, the National Issues Convention (NIC) assembled a national
sample of 459 Americans on the campus of the University of Texas at
Austin. This diverse group of Americans was seen and heard
nationally. They spent three days in small group discussions of
major public issues and participated in two live PBS telecasts
moderated by Jim Lehrer where they questioned Vice President Al
Gore and four contenders for the Republican presidential
nomination. This experiment in democracy was an innovative step
that engaged the ongoing debate about mass communication and
democracy. The Poll With a Human Face details this innovative
event, the arguments and logic behind it, the experiences of the
delegates and journalists involved in the NIC, and social science
research analyzing the news coverage and its effects. This book is
both a specific case study of the NIC and a broad scale
contribution to the discipline of political communication.
The news media have significant influence on the formation of
public opinion. Called the agenda-setting role of the media, this
influence occurs at three levels. Focusing public attention on a
select few issues or other topics at any moment is level one.
Emphasizing specific attributes of those issues or topics is level
two. The Power of Information Networks: The Third Level of Agenda
Setting introduces the newest perspective on this influence. While
levels one and two are concerned with the salience of discrete
individual elements, the third level offers a more comprehensive
and nuanced perspective to explain media effects in this evolving
media landscape: the ability of the news media to determine how the
public associates the various elements in these media messages to
create an integrated picture of public affairs. This is the first
book to detail the theoretical foundations, methodological
approaches, and international empirical evidence for this new
perspective. Cutting-edge communication analytics such as network
analysis, Big Data and data visualization techniques are used to
examine these third-level effects. Diverse applications of the
theory are documented in political communication, public relations,
health communication, and social media research. The Power of
Information Networks will interest scholars, students and
practitioners concerned with the media and their social and
cultural effects.
The news media have significant influence on the formation of
public opinion. Called the agenda-setting role of the media, this
influence occurs at three levels. Focusing public attention on a
select few issues or other topics at any moment is level one.
Emphasizing specific attributes of those issues or topics is level
two. The Power of Information Networks: The Third Level of Agenda
Setting introduces the newest perspective on this influence. While
levels one and two are concerned with the salience of discrete
individual elements, the third level offers a more comprehensive
and nuanced perspective to explain media effects in this evolving
media landscape: the ability of the news media to determine how the
public associates the various elements in these media messages to
create an integrated picture of public affairs. This is the first
book to detail the theoretical foundations, methodological
approaches, and international empirical evidence for this new
perspective. Cutting-edge communication analytics such as network
analysis, Big Data and data visualization techniques are used to
examine these third-level effects. Diverse applications of the
theory are documented in political communication, public relations,
health communication, and social media research. The Power of
Information Networks will interest scholars, students and
practitioners concerned with the media and their social and
cultural effects.
In 1996, the National Issues Convention (NIC) assembled a national
sample of 459 Americans on the campus of the University of Texas at
Austin. This diverse group of Americans was seen and heard
nationally. They spent three days in small group discussions of
major public issues and participated in two live PBS telecasts
moderated by Jim Lehrer where they questioned Vice President Al
Gore and four contenders for the Republican presidential
nomination. This experiment in democracy was an innovative step
that engaged the ongoing debate about mass communication and
democracy.
"The Poll With a Human Face " details this innovative event, the
arguments and logic behind it, the experiences of the delegates and
journalists involved in the NIC, and social science research
analyzing the news coverage and its effects. This book is both a
specific case study of the NIC and a broad scale contribution to
the discipline of political communication.
This book discusses the public opinion process with a focus on the
role that the news media play in shaping public opinion. Although
heavily influenced by the agenda-setting perspective -- the view
that the news media define the important issues of the day and
determine how these issues are presented -- the authors neither
support nor refute this claim. They present instead a variety of
contemporary scholarship integrated into a coherent picture of
public opinion for a general audience.
This book discusses the public opinion process with a focus on the
role that the news media play in shaping public opinion. Although
heavily influenced by the agenda-setting perspective -- the view
that the news media define the important issues of the day and
determine how these issues are presented -- the authors neither
support nor refute this claim. They present instead a variety of
contemporary scholarship integrated into a coherent picture of
public opinion for a general audience.
Policy Analysis in the United States brings together contributions
from some of the world's leading scholars and practitioners of
public policy analysis including Beryl Radin, David Weimer, Rebecca
Maynard, Laurence Lynn, and Guy Peters. This volume represents an
indispensable companion to other volumes in the International
Library of Policy Analysis series, enabling scholars to compare
cross-nationally concepts and practices of public policy analysis
in the media, sub-national governments, and many more institutional
settings. The volume represents an invaluable contribution to
public policy analysis and can be used widely in teaching at both
graduate and undergraduate levels in schools of public affairs and
public policy as well as in comparative politics and policy.
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