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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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The Power of Information Networks - New Directions for Agenda Setting (Hardcover)
Loot Price: R4,493
Discovery Miles 44 930
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The Power of Information Networks - New Directions for Agenda Setting (Hardcover)
Series: Routledge Studies in Global Information, Politics and Society
Expected to ship within 10 - 15 working days
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The news media have significant influence on the formation of
public opinion. Called the agenda-setting role of the media, this
influence occurs at three levels. Focusing public attention on a
select few issues or other topics at any moment is level one.
Emphasizing specific attributes of those issues or topics is level
two. The Power of Information Networks: The Third Level of Agenda
Setting introduces the newest perspective on this influence. While
levels one and two are concerned with the salience of discrete
individual elements, the third level offers a more comprehensive
and nuanced perspective to explain media effects in this evolving
media landscape: the ability of the news media to determine how the
public associates the various elements in these media messages to
create an integrated picture of public affairs. This is the first
book to detail the theoretical foundations, methodological
approaches, and international empirical evidence for this new
perspective. Cutting-edge communication analytics such as network
analysis, Big Data and data visualization techniques are used to
examine these third-level effects. Diverse applications of the
theory are documented in political communication, public relations,
health communication, and social media research. The Power of
Information Networks will interest scholars, students and
practitioners concerned with the media and their social and
cultural effects.
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