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A powerful female, pre-adolescent, consumer demographic has emerged
in tandem with girls becoming more visible in popular culture since
the 1990s. Yet the cultural anxiety that this has caused has
received scant academic attention. In Tweenhood, Melanie Kennedy
rectifies this and examines mainstream, pre-adolescent girls'
films, television programmes and celebrities from 2004 onwards,
including A Cinderella Story (2004), Hannah Montana (2006) and Camp
Rock (2008). Her book forges a dialogue between post-feminism, film
and television, celebrity and most importantly; the figure of the
tween. Kennedy examines how these media texts, which are so key to
tween culture, address and construct their target audience by
helping them to 'choose' an appropriately feminine identity.
Tweenhood then, she argues, is transient and a discursive construct
whose unpacking highlights the deification of celebrity and
femininity within its culture.
A powerful female, pre-adolescent, consumer demographic has emerged
in tandem with girls becoming more visible in popular culture since
the 1990s. Yet the cultural anxiety that this has caused has
received scant academic attention. In Tweenhood, Melanie Kennedy
rectifies this and examines mainstream, pre-adolescent girls'
films, television programmes and celebrities from 2004 onwards,
including A Cinderella Story (2004), Hannah Montana (2006) and Camp
Rock (2008). Her book forges a dialogue between post-feminism, film
and television, celebrity and most importantly; the figure of the
tween. Kennedy examines how these media texts, which are so key to
tween culture, address and construct their target audience by
helping them to 'choose' an appropriately feminine identity.
Tweenhood then, she argues, is transient and a discursive construct
whose unpacking highlights the deification of celebrity and
femininity within its culture.
This book interrogates the hyper-visibility and stubborn endurance
of the wedding spectacle across media and culture in the current
climate. The wide-ranging chapters consider why the symbolic power
of weddings is intensifying at a time when marriage as an
institution appears to be in decline - and they offer new insights
into the shifting and complex gender politics of contemporary
culture. The collection is a feminist project but does not
straight-forwardly renounce the wedding spectacle. Rather, the
diverse contributions offer close analyses of the myriad forms and
practices of the wedding spectacle, from reality television and
cinematic film to wedding videography and bridal boutiques. Drawing
on feminist and queer theory, the chapters illuminate the
paradoxes, contradictions, disappointments, cruelties and pleasures
that are intimately bound up with the wedding spectacle. Written by
leading and emerging feminist scholars, the chapters range across
different national and cultural contexts to explore how the gender
politics of weddings are changing and adapting to a new cultural
and social landscape. This in-depth analysis of the wedding
spectacle will appeal to academics and researchers in the fields of
gender and mass media, cultural studies, feminist studies, and
intercultural communication.
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