0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • R2,500 - R5,000 (1)
  • -
Status
Brand

Showing 1 - 2 of 2 matches in All Departments

Mass Communication Theories - Explaining Origins, Processes, and Effects (Hardcover, 2nd edition): Melvin L Defleur, Margaret H... Mass Communication Theories - Explaining Origins, Processes, and Effects (Hardcover, 2nd edition)
Melvin L Defleur, Margaret H DeFleur
R4,164 Discovery Miles 41 640 Ships in 12 - 17 working days

The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.

Mass Communication Theories - Explaining Origins, Processes, and Effects (Paperback, 2nd edition): Melvin L Defleur, Margaret H... Mass Communication Theories - Explaining Origins, Processes, and Effects (Paperback, 2nd edition)
Melvin L Defleur, Margaret H DeFleur
R1,609 Discovery Miles 16 090 Ships in 12 - 17 working days

The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Focus Office Desk Chair (Black)
R1,199 R615 Discovery Miles 6 150
Butterfly A4 80gsm Paper Pads - Bright…
R36 Discovery Miles 360
1 Litre Unicorn Waterbottle
R70 Discovery Miles 700
Casio LW-200-7AV Watch with 10-Year…
R999 R884 Discovery Miles 8 840
Hermione Granger Wizard Wand - In…
 (1)
R834 Discovery Miles 8 340
Summit Mini Plastic Soccer Goal Posts
R658 Discovery Miles 6 580
Russell Hobbs Freedom Cordless Dry Spra…
R1,199 R999 Discovery Miles 9 990
Shield Fresh 24 Gel Air Freshener…
R31 Discovery Miles 310
Faber-Castell Minibox 1 Hole Sharpener…
R10 Discovery Miles 100
Pure Pleasure Non-Fitted Electric…
 (16)
R289 Discovery Miles 2 890

 

Partners