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Mass Communication Theories - Explaining Origins, Processes, and Effects (Hardcover, 2nd edition)
Loot Price: R4,322
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Mass Communication Theories - Explaining Origins, Processes, and Effects (Hardcover, 2nd edition)
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The second edition of this innovative textbook provides a
comprehensive overview of mass communication theories, as well as
their origins and empirical supports in psychology, sociology,
political science, and philosophy. Each chapter presents a specific
theory, describing its basic structure in simple formal terms and
providing an accessible summary of the research studies and
scholarly writings from which it developed. It breaks each complex
theory down into five or six interlinked basic propositions, making
them easily digestible for students. This new edition includes
up-to-date research; improved coverage of all theories presented;
expanded treatments of theories such as cultivation theory, the
spiral of silence, and framing; contemporary and social media
examples; chapter discussion questions; and informative charts and
figures. This textbook serves as an accessible core text for
undergraduate and graduate Mass Communication, Communication
Theory, and Communication and Society courses.
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