Mass Communication Theories - Explaining Origins, Processes, and Effects (Hardcover, 2nd edition)

The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	May 2022
First published:	2022
Authors:	Melvin L Defleur • Margaret H DeFleur
Dimensions:	254 x 178 x 28mm (L x W x T)
Format:	Hardcover
Pages:	356
Edition:	2nd edition
ISBN-13:	978-0-367-53839-2
Categories:	Books > Humanities > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Social sciences > Sociology, social studies > Social institutions > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising Promotions
LSN:	0-367-53839-3
Barcode:	9780367538392

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