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How many steps have you done today? How many emails answered? How
much money have you spent this week And how many hours have you
slept? Welcome to the numberdemic, where a deluge of figures, stats
and data manipulate your every move. From the way you work, date
and exercise to the products you buy and the news you read, numbers
have worked their way into every part of our lives. But is life
better this way? How are all of those numbers affecting us? With
fascinating, sometimes frightening and sometimes shrewdly funny
research, behavioural economists Micael Dahlen and Helge
Thorbjørnsen explain why we're so attached to numbers and how we
can free ourselves from their tyranny. Along the way, you'll learn
why viral videos, however inaccurate, become more convincing with
every view; how numbers can affect the way we physically age, if we
let them; why the more films you rate the less impressive you'll
find them and how numbers that 'anchor' themselves in your brain
can affect the size of your mortgage - plus much more. Sharp,
insightful and totally engaging, MORE. NUMBERS. EVERY. DAY. is your
vaccination against a world obsessed with numbers. 'An entertaining
and thought-provoking antidote to the tyranny of numbers in the
modern world. By looking at the psychology of how we are tricked,
goaded and often crushed by endless quantification, the authors
present a winning case for weaning ourselves off
number-dependence.' -Alex Bellos, author of Can You Solve My
Problems? 'Everybody should read this book. A smart and insightful
read that will totally change the way you think - and live.'
-Thomas Erikson, author of Sunday Times bestseller Surrounded By
Idiots 'Written in lucid, skillfully translated prose that puts the
science into philosophical perspective, this shines a fascinating
light on the modern-day obsession with numerical quantity over
quality.' -Publishers Weekly 'In 31,234 words Dahlen and
Thorbjørnsen cast their four critical, and at times whimsical,
eyes at our numbered existences revealing that consuming too much
'pi' might be bad for our health.' -Professor Scott Page, author of
The Model Thinker
How many steps have you done today? How many emails answered? How
much money have you spent this week And how many hours have you
slept? Welcome to the numberdemic, where a deluge of figures, stats
and data manipulate your every move. From the way you work, date
and exercise to the products you buy and the news you read, numbers
have worked their way into every part of our lives. But is life
better this way? How are all of those numbers affecting us? With
fascinating, sometimes frightening and sometimes shrewdly funny
research, behavioural economists Micael Dahlen and Helge
Thorbjornsen explain why we're so attached to numbers and how we
can free ourselves from their tyranny. Along the way, you'll learn
why viral videos (however inaccurate) become more convincing with
every view; how numbers can affect the way we physically age, if we
let them; why the more films you rate the less impressive you'll
find them, and much more. Sharp, insightful and totally engaging,
MORE. NUMBERS. EVERY. DAY. is your vaccination against a world
obsessed with numbers. 'An entertaining and thought-provoking
antidote to the tyranny of numbers in the modern world. By looking
at the psychology of how we are tricked, goaded and often crushed
by endless quantification, the authors present a winning case for
weaning ourselves off number-dependence.' -Alex Bellos, author of
Can You Solve My Problems? 'Everybody should read this book. A
smart and insightful read that will totally change the way you
think - and live.' -Thomas Erikson, author of Surrounded By Idiots
'Written in lucid, skillfully translated prose that puts the
science into philosophical perspective, this shines a fascinating
light on the modern-day obsession with numerical quantity over
quality.' -Publishers Weekly 'In 31,234 words Dahlen and
Thorbjornsen cast their four critical, and at times whimsical, eyes
at our numbered existences revealing that consuming too much 'pi'
might be bad for our health.' -Professor Scott Page, author of The
Model Thinker
How many steps have you done today? How many emails answered? How
much money have you spent this week And how many hours have you
slept? Welcome to the numberdemic, where a deluge of figures, stats
and data manipulate your every move. From the way you work, date
and exercise to the products you buy and the news you read, numbers
have worked their way into every part of our lives. But is life
better this way? How are all of those numbers affecting us? With
fascinating, sometimes frightening and sometimes shrewdly funny
research, behavioural economists Micael Dahlen and Helge
Thorbjornsen explain why we're so attached to numbers and how we
can free ourselves from their tyranny. Along the way, you'll learn
why viral videos (however inaccurate) become more convincing with
every view; how numbers can affect the way we physically age, if we
let them; why the more films you rate the less impressive you'll
find them, and much more. Sharp, insightful and totally engaging,
MORE. NUMBERS. EVERY. DAY. is your vaccination against a world
obsessed with numbers. 'An entertaining and thought-provoking
antidote to the tyranny of numbers in the modern world. By looking
at the psychology of how we are tricked, goaded and often crushed
by endless quantification, the authors present a winning case for
weaning ourselves off number-dependence.' -Alex Bellos, author of
Can You Solve My Problems? 'Everybody should read this book. A
smart and insightful read that will totally change the way you
think - and live.' -Thomas Erikson, author of Surrounded By Idiots
'Written in lucid, skillfully translated prose that puts the
science into philosophical perspective, this shines a fascinating
light on the modern-day obsession with numerical quantity over
quality.' -Publishers Weekly 'In 31,234 words Dahlen and
Thorbjornsen cast their four critical, and at times whimsical, eyes
at our numbered existences revealing that consuming too much 'pi'
might be bad for our health.' -Professor Scott Page, author of The
Model Thinker
Advances in Advertising Research are published by the European
Advertising Academy (EAA). This volume is a compilation of research
presented at the 11th International Conference in Advertising
(ICORIA) which was held in Stockholm (Sweden) in June 2012. The
conference gathered 150 leading researchers from 22 countries under
the conference theme "The changing roles of advertising". The book
provides international state-of-the-art research with 30 articles
by renowned scholars from the worldwide ICORIA network.
Advances in Advertising Research are published by the European
Advertising Academy (EAA). This volume is a compilation of research
presented at the 11th International Conference in Advertising
(ICORIA) which was held in Stockholm (Sweden) in June 2012. The
conference gathered 150 leading researchers from 22 countries under
the conference theme The changing roles of advertising . The book
provides international state-of-the-art research with 30 articles
by renowned scholars from the worldwide ICORIA network.
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