Advances in Advertising Research (Vol. IV) - The Changing Roles of Advertising (Hardcover, 2013 ed.)

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme The changing roles of advertising . The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

General

Imprint:	Springer Gabler
Country of origin:	Germany
Series:	European Advertising Academy
Release date:	June 2013
First published:	2013
Editors:	Sara Rosengren • Micael Dahlen • Shintaro Okazaki
Dimensions:	210 x 148 x 29mm (L x W x T)
Format:	Hardcover
Pages:	407
Edition:	2013 ed.
ISBN-13:	978-3-658-02364-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	3-658-02364-3
Barcode:	9783658023645

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