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"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics include sales and marketing, forecasting, new product forecasting, judgementally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accurate and sales response models.
Advances in Business and Management Forecasting is a blind refereed
serial publication published on an annual basis. The objective of
this research annual is to present state-of-the-art studies in the
application of forecasting methodologies to such areas as sales,
marketing, and strategic decision making. (An accurate, robust
forecast is critical to effective decision making.) It is the hope
and direction of the research annual to become an applications and
practitioner-oriented publication.
A study of business management and forecasting. It covers forecasting in transportation; forecasting for water and energy; and the applications of forecasting. It also includes a case study of the Greek airport system.
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