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Books > Business & Economics > Business & management > Sales & marketing
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Advances in Business and Management Forecasting (Hardcover)
Loot Price: R3,482
Discovery Miles 34 820
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Advances in Business and Management Forecasting (Hardcover)
Series: Advances in Business and Management Forecasting
Expected to ship within 12 - 17 working days
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This volume is part of a blind refereed serial publication
published on an annual basis. The objective of this research annual
is to present studies in the application of forecasting
methodologies to such areas as sales, marketing, and strategic
decision making (an accurate, robust forecast is critical to
effective decision making). It is the hope and direction of the
research annual to become an applications- and
practitioner-oriented publication. The topics include sales and
marketing, forecasting, new product forecasting,
judgementally-based forecasting, the application of surveys to
forecasting, forecasting for strategic business decisions,
improvements in forecasting accurate and sales response models.
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