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Advances in Business and Management Forecasting (Hardcover) Loot Price: R3,568
Discovery Miles 35 680
Advances in Business and Management Forecasting (Hardcover): Kenneth D. Lawrence, Michael D. Geurts, John B. Geurard

Advances in Business and Management Forecasting (Hardcover)

Kenneth D. Lawrence, Michael D. Geurts, John B. Geurard

Series: Advances in Business and Management Forecasting

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Loot Price R3,568 Discovery Miles 35 680 | Repayment Terms: R334 pm x 12*

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This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics include sales and marketing, forecasting, new product forecasting, judgementally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accurate and sales response models.

General

Imprint: JAI Press Inc.
Country of origin: United States
Series: Advances in Business and Management Forecasting
Release date: August 2002
First published: 1998
Editors: Kenneth D. Lawrence • Michael D. Geurts • John B. Geurard
Dimensions: 234 x 156 x 12mm (L x W x T)
Format: Hardcover
Pages: 208
ISBN-13: 978-0-7623-0437-0
Categories: Books > Business & Economics > Economics > Economic forecasting
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-7623-0437-5
Barcode: 9780762304370

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