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The theory of inflation seeks to explain why inflation occurs and
why its rate varies, to explain the co-movements betwen the
inflation rate and other variables and to permit the design of
mechanisms capable of delivering an optimal inflation path.The
Theory of Inflation presents in one volume a comprehensive
description of the historical inflation record, surveys the current
state of knowledge on the fundamental forces that cause inflation
and the mechanisms that propagate it, and examines the costs of
inflation and the problems of achieving price stability. Professor
Parkin's selection draws both upon the contribution of mainstream
economists - whose work has been based on market demand and supply
- and a new generation whose work has emphasized the importance of
technology and preferences. This volume, as the introduction
states, indicates that there is much of value to be learnt from
both approaches.
For one-semester Principles of Economics courses. A
practice-oriented learning system that breaks the traditional
textbook mold To help students focus on the most important
concepts-and effectively practice application of those
concepts-Essential Foundations of Economics is structured around a
Checklist/Checkpoint system. The result is a patient,
confidence-building program that prepares students to use economics
in their everyday lives, regardless of what their future career
will be. This program provides a better teaching and learning
experience-for you and your students. It will help you to: *
Personalize learning with MyEconLab: This online homework,
tutorial, and assessment program engages students in learning and
provides instructors tools to keep students on track. * Encourage
students to learn by doing: A Checklist/Checkpoint system provides
a practice-oriented framework that enables active learning. *
Command student attention and foster interest in the course:
Engaging features draw students into the material, and keep them
focused throughout the course. * Provide engaging, fully updated
content: New and updated material on contemporary topics better
motivates students to discover the economic way of thinking.
For courses in Economics. Foundations of Microeconomics, 8th
Edition introduces students to the economic principles they can use
to navigate the financial decisions of their futures. Each chapter
concentrates on a manageable number of ideas, usually 3 to 4, with
each reinforced several times throughout the text. This patient
approach helps guide students through unfamiliar terrain and focus
them on the most important concepts. The text does four core things
to help students grasp and apply economic principles: it motivates
with compelling issues and questions, focuses on core ideas, offers
concise points, and encourages learning with activities and
practice questions. After completing this text, students will have
the foundational knowledge of how the economy works and can apply
it to their lives going forward.
Over the past twenty years, presidential candidates have developed
an entertainment talk show strategy in which they routinely chat
with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.
In fact, between 1992 and 2012, there have been more than 200
candidate interviews on daytime and late night talk shows with
nearly every presidential candidate-from long shot primary
contender to major party nominee-hitting the talk show circuit at
some point during the campaign. This book explores the development
of the entertainment talk show strategy and assesses its impact on
presidential campaigns. The chapters mix detailed narrative with
extensive empirical data on audiences, content, viewer reaction,
and press coverage to explain why candidates have embraced this
strategy and the conditions under which these interviews are most
likely to meet their expectations. The book also explores how these
interviews can enhance campaigns by connecting a critical segment
of the voting population with candidates who provide useful
political information in a casual setting. Talk Show Campaigns
shows that this is more than a gimmick-it's a key part of how
candidates communicate with voters, which reveals a lot about how
campaigns have changed over the past two decades.
Over the past twenty years, presidential candidates have developed
an entertainment talk show strategy in which they routinely chat
with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.
In fact, between 1992 and 2012, there have been more than 200
candidate interviews on daytime and late night talk shows with
nearly every presidential candidate-from long shot primary
contender to major party nominee-hitting the talk show circuit at
some point during the campaign. This book explores the development
of the entertainment talk show strategy and assesses its impact on
presidential campaigns. The chapters mix detailed narrative with
extensive empirical data on audiences, content, viewer reaction,
and press coverage to explain why candidates have embraced this
strategy and the conditions under which these interviews are most
likely to meet their expectations. The book also explores how these
interviews can enhance campaigns by connecting a critical segment
of the voting population with candidates who provide useful
political information in a casual setting. Talk Show Campaigns
shows that this is more than a gimmick-it's a key part of how
candidates communicate with voters, which reveals a lot about how
campaigns have changed over the past two decades.
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Ellen Ochoa (Hardcover)
Michelle Parkin
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R592
R488
Discovery Miles 4 880
Save R104 (18%)
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Ships in 10 - 15 working days
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It is said that you cannot step in the same river twice because
these amazing bodies of water are constantly moving and changing.
Rivers are found all over the world and can flow all year round or
seasonally but they are always important. Rivers looks at how these
amazing waterways develop, change and shape the landscape around
us. It celebrates these changing and adapting habitats for plants
and animals and explores how important rivers are to human life.
You can build your own encyclopedia with A Ladybird Book. Other
titles available in this series: The Ancient Egyptians Animal
Habitats Baby Animals Climate Change Electricity The Human Body
Insects and Minibeasts Planet Earth Rainforests The Romans Sea
Creatures The Solar System The Stone Age Trains Trees Volcanoes
Weather Windrush
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Michio Kaku (Hardcover)
Michelle Parkin
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R592
R488
Discovery Miles 4 880
Save R104 (18%)
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Ships in 10 - 15 working days
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The next generation of Business Process Management (BPM) methods
and tools will support the development of a new generation of
service-enabled applications that change and evolve over time. The
trend is moving from relatively stable, organization-specific
applications to dynamic ones supporting business processes. This
book is an outcome of the International Workshop on Business System
Management and Engineering (BSME 2010), held in Malaga, Spain, in
June/July 2010, in conjunction with the TOOLS 2010 federated
conferences and under the aegis of the EU Network of Excellence on
Service Software and Systems (S-Cube). The goal of the workshop was
to bring together experts in the fields of business process
management, service-oriented architectures, and service security to
discuss the current state of research and identify new issues,
challenges, and research directions. The results of these
discussions are reflected in this book.
The Internet has reached a crossroads in its evolution from a
source of information to a critical infrastructure, underpinning
economies and everyday life. The demand for more multimedia
content, interconnected devices, greater connectivity, richer user
experiences and services available at any time and from anywhere is
increasing the pressure on existing networks and platforms. In this
ubiquitous Internet, the number and scope of services available
globally are predicted to grow exponentially leading to the
Internet of Services . However, in order for these services to be
used and re-used in the construction and evolution of service-based
systems, significant research effort is required into the broader
aspects of services and particularly into the multidisciplinary
problems that cut across diverse scientific disciplines. The S-Cube
Network of Excellence is one of more than 50 projects within the
European Union's FP7 - ICT Programme for Research and Development
researching various aspects of the Internet of Services. Within
this cohort, S-Cube focuses on fundamental principles, techniques
and methods for the service-based systems of the future, combining
knowledge from experts in the areas of grid computing,
service-oriented computing, business process management, software
engineering and human-computer interaction. This book presents the
foundations, vision, first results and future work in the area of
software services as addressed by S-Cube. The book starts with a
presentation of the S-Cube research framework, developed to assist
in unifying research communities and agendas across Europe, and
provides an introduction to the vision of S-Cube, where the
anticipated growth in services and service-based systems will have
a profound effect on business and society. The remainder of the
book follows the building blocks of the research framework and
addresses technologies required for realizing future service-based
systems and service engineering principles, techniques and methods
that use those technologies to ensure robust, manageable and
adaptable systems."
Deepen your understanding and think like an economist Economics,
14th edition, by Michael Parkin is an intuitive guide to modern
economics that teaches you how to think like an economist on global
issues. Grounded in real-life examples, the text brings together
the latest policy and thoughts on world events and encourages
critical thinking to enable you to join the discussion. This new
edition emphasises real-world applications with diagrams renowned
for their pedagogy and clarity throughout. With a range of learning
features across its chapters, this title will give you the
necessary skills to gain a clearer and deeper understanding of
today's events. Also available/ Pair this text with MyLab (R)
Economics MyLab is the teaching and learning platform that empowers
you to reach every student. By combining trusted author content
with digital tools and a flexible platform, MyLab Economics
personalises the learning experience and improves results for each
student. If you would like to purchase both the physical text and
MyLab (R) Economics, search for: 9781292433707 Economics, 14th
Edition plus MyLab Economics with Pearson eText. Package consists
of: 9781292433639 Economics, 14th Edition 9781292433646 Economics,
14th Edition MyLab (R) Economics 9781292433684 Economics, 14th
Edition Pearson eText MyLab (R) Economics is not included.
Students, if MyLab is a recommended/mandatory component of the
course, please ask your instructor for the correct ISBN. MyLab
should only be purchased when required by an instructor.
Instructors, contact your Pearson representative for more
information.
Essential Foundations of Economics: International Edition, 4/e
Essential Foundations of Economics breaks the mold of a traditional
text and becomes a practice-oriented learning system. Each chapter
uses a Checklist to focus students' attention on the most important
key concepts. A discrete section introduces each of these core
concepts and is immediately followed by a Checkpoint, a full page
of practice that applies the concept. MyEconLan plus eBook
1-semester Student Access Kit
Macroeconomics gets you to think like an economist by incorporating
the latest policy, data and discussions on important global issues.
The 14th Edition emphasizes real-world applications, the
development of critical-thinking skills, diagrams renowned for
their pedagogy and clarity, and path-breaking technology. Hallmark
features in the chapter openings and endings encourage you to think
critically about a news article relating to the issue,
demonstrating how thinking like an economist can bring a clearer
perspective to, and deeper understanding of, today's events. This
print textbook is available for students to rent for their classes.
The Pearson print rental program provides students with affordable
access to learning materials, so they come to class ready to
succeed.
Microeconomics gets you to think like an economist by incorporating
the latest policy, data and discussions on important global issues.
The 14th Edition emphasizes real-world applications, the
development of critical-thinking skills, diagrams renowned for
their pedagogy and clarity, and path-breaking technology. Hallmark
features in the chapter openings and endings encourage you to think
critically about a news article relating to the issue,
demonstrating how thinking like an economist can bring a clearer
perspective to, and deeper understanding of, today's events. This
print textbook is available for students to rent for their classes.
The Pearson print rental program provides students with affordable
access to learning materials, so they come to class ready to
succeed.
Foundations of Economics introduces you to economic principles you
can use to navigate the financial decisions of your future. Each
chapter concentrates on a manageable number of ideas, usually 3 to
4, with each reinforced several times throughout the text. This
patient approach helps guide you through unfamiliar terrain and
focuses you on the most important concepts and key skills, like
reading and interpreting graphs. The 9th Edition motivates with
compelling issues and encourages learning with practice questions,
to help you grasp and apply economic principles to the real world.
This print textbook is available for students to rent for their
classes. The Pearson print rental program provides students with
affordable access to learning materials, so they come to class
ready to succeed.
Think like an economist! Economics touches almost every aspect of
life, from climate change to terrorism, taxes to house prices,
wages, to how much time to spend studying! Thinking like an
economist will enable you to evaluate economic policies, understand
human behaviour, and make more informed decisions. This
comprehensive revision retains the hallmarks of previous editions,
with a thorough and detailed presentation of the principles of
economics and on the development of your critical thinking skills.
With the addition of new features, such as At Issue and Economics
in the News, this new edition uses real-world examples and
applications to incorporate the latest developments in the Eurozone
and UK policy. The leading economists in the news today started out
like you, as students taking a course in the principles of
economics. Like them, you can learn to think like an economist, and
this book will show you how. New to this edition: *New feature*
End-of-chapter worked problem supports 'learning by doing' and
offers an active review of the chapter *New feature* Each chapter
starts with a real problem or question which is then developed
through the Economics in the News section and additional
end-of-chapter questions, supporting critical thinking development
*Reimagined feature* All Economics in the News sections have been
updated and emphasise solid coverage of real news *Updated
coverage* EU membership, healthcare, externalities, immigration,
financial markets, bank regulation, the exchange rate, cycles,
inflation, and deflation Author bios: Michael Parkin is Professor
Emeritus of the University of Western Ontario. His books are used
by over a million students across the world. Melanie Powell is
Reader in Economics at Derby University Business School. Kent
Matthews is the Sir Julian Hodge Professor of Banking and Finance
at the Cardiff Business School.
Of the many groundbreaking developments in the 2008 presidential
election, the most important may well be the use of the Internet.
In Politicking Online contributors explorethe impact of technology
for electioneering purposes, from running campaigns andincreasing
representation to ultimately strengthening democracy. The book
reveals how social networking sites such as MySpace and Facebook
are used in campaigns along withe-mail, SMS text messaging, and
mobile phones to help inform, target, mobilize, and communicate
with voters.
While the Internet may have transformed the landscape of modern
political campaigns throughout the world, Costas Panagopoulos
reminds readers that officials and campaign workers need to adapt
to changing circumstances, know the limits of their methods, and
combine new technologies with more traditional techniques to
achieve an overall balance.
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