|
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
|
Not currently available
Talk Show Campaigns - Presidential Candidates on Daytime and Late Night Television (Paperback)
Loot Price: R938
Discovery Miles 9 380
|
|
|
Talk Show Campaigns - Presidential Candidates on Daytime and Late Night Television (Paperback)
Series: Routledge Studies in Global Information, Politics and Society
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
Over the past twenty years, presidential candidates have developed
an entertainment talk show strategy in which they routinely chat
with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.
In fact, between 1992 and 2012, there have been more than 200
candidate interviews on daytime and late night talk shows with
nearly every presidential candidate-from long shot primary
contender to major party nominee-hitting the talk show circuit at
some point during the campaign. This book explores the development
of the entertainment talk show strategy and assesses its impact on
presidential campaigns. The chapters mix detailed narrative with
extensive empirical data on audiences, content, viewer reaction,
and press coverage to explain why candidates have embraced this
strategy and the conditions under which these interviews are most
likely to meet their expectations. The book also explores how these
interviews can enhance campaigns by connecting a critical segment
of the voting population with candidates who provide useful
political information in a casual setting. Talk Show Campaigns
shows that this is more than a gimmick-it's a key part of how
candidates communicate with voters, which reveals a lot about how
campaigns have changed over the past two decades.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
![Electable - Why America Hasn't Put a Woman in the White House ... Yet [Large Print] (Paperback, Large type / large print...](http://media.loot.co.za/images/x120/2399098856079179215.jpg)
