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This work examines the roles that American businesses and
photojournalists played in the early overseas marketing of the
Japanese??????built Nikon camera and its Nikkor optics between 1946
and 1951. Particular attention is paid to the San
Francisco??????based Overseas Finance and Trading Company, which
was the major U.S. importer of Nikon products between 1949 and
1953. The work also details the roles of Overseas Finance leaders
Hans Liholm and Adolph Gasser in providing marketing and technical
guidance to Nikon in the company's formative years.
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