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This third edition is again a practical introduction to
communication research methods, foregrounding the role research
plays in communication and media industry careers. Covering major
methodologies such as surveys, experiments, focus groups, in-depth
interviews, content analysis, and others, the book takes the reader
through the research process from beginning to end. The text
continues to help students link the research methods they learn to
practical contexts through its activities and features, which
include Voices from Industry boxes written by practitioners that
give insight into application of methods; Steps to Success research
review checklists; and numerous end-of-chapter activities to
reinforce concepts. This third edition contains updates throughout,
including an expanded discussion of reliability and validity across
both qualitative and quantitative research contexts as well as new
Research in Action boxes that showcase how research is used in
professional and public contexts. The text is ideally suited to
both undergraduate and graduate courses in communication research
methods within communication, media, and mass communication
programs. Online resources, including sample syllabi, PowerPoint
slides, and test banks are available at
www.routledge.com/9781032288819
Through extensive practical activities, students learn to apply
research methods to real-world communication practitioner projects.
Applied examples contextualize the research methods communication
studies majors must learn to complete their degree. "Voice From
Industry" entries written by industry professionals give readers
clear opportunities to see how research is used in various
communication and media industries.
This third edition is again a practical introduction to
communication research methods, foregrounding the role research
plays in communication and media industry careers. Covering major
methodologies such as surveys, experiments, focus groups, in-depth
interviews, content analysis, and others, the book takes the reader
through the research process from beginning to end. The text
continues to help students link the research methods they learn to
practical contexts through its activities and features, which
include Voices from Industry boxes written by practitioners that
give insight into application of methods; Steps to Success research
review checklists; and numerous end-of-chapter activities to
reinforce concepts. This third edition contains updates throughout,
including an expanded discussion of reliability and validity across
both qualitative and quantitative research contexts as well as new
Research in Action boxes that showcase how research is used in
professional and public contexts. The text is ideally suited to
both undergraduate and graduate courses in communication research
methods within communication, media, and mass communication
programs. Online resources, including sample syllabi, PowerPoint
slides, and test banks are available at
www.routledge.com/9781032288819
Through extensive practical activities, students learn to apply
research methods to real-world communication practitioner projects.
Applied examples contextualize the research methods communication
studies majors must learn to complete their degree. "Voice From
Industry" entries written by industry professionals give readers
clear opportunities to see how research is used in various
communication and media industries.
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