Using a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome. In a competitive marketplace, all firms must constantly innovate to create sustained shareholder value. The main roadblock in innovation is ideation: the identification of value-creating ideas, often seen as the work of innately creative people. This first-of-its-kind textbook demonstrates that anyone can ideate through specific logical processes that require no creativity when used, but generate valuable and creative outcomes. To help students master and apply these methods, the book is filled with innovation examples across many sectors that can be explained and recreated using a specific LCT method. The book also includes exercises that enable readers to practice applying each method to solve real life innovation challenges. Upper-level undergraduate and postgraduate students of innovation, creativity, and new product development will appreciate the demystification of ideation into a problem that can be solved by applying a series of rigorous, defined methods that can be followed without ambiguity.

Using a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome. In a competitive marketplace, all firms must constantly innovate to create sustained shareholder value. The main roadblock in innovation is ideation: the identification of value-creating ideas, often seen as the work of innately creative people. This first-of-its-kind textbook demonstrates that anyone can ideate through specific logical processes that require no creativity when used, but generate valuable and creative outcomes. To help students master and apply these methods, the book is filled with innovation examples across many sectors that can be explained and recreated using a specific LCT method. The book also includes exercises that enable readers to practice applying each method to solve real life innovation challenges. Upper-level undergraduate and postgraduate students of innovation, creativity, and new product development will appreciate the demystification of ideation into a problem that can be solved by applying a series of rigorous, defined methods that can be followed without ambiguity.

As business becomes increasingly globalized and China establishes its growing role in the international business environment, developing an understanding of the complex culture is important to anyone acting in the global arena. This book offers readers a thorough and nuanced resource to that end, describing the ever-evolving Chinese way of life circa 2014, based on extensive primary and secondary data. Taking an anthropological approach to achieve a well-rounded representation, the book covers 51 topics that would have been studied if China were a newly discovered civilization. It explores the culture through its examination of the nine core concepts that best represent the Chinese way of life. While the book is a rigorous treatment of the Chinese way of life, it is also filled with personal stories and perspectives from close to 1000 successful Chinese from academia, business, and government. The Chinese Way equips international business students, scholars, and practitioners with a deep understanding of a society that is a major player in global business today and offers a foundation for successful business interactions with Chinese companies, organizations, and people.

The purpose of this volume is to explore sustainable innovation and "fair development" in China. It examines various existing problems currently faced in China, such as food safety, education, healthcare, employment, housing, the environment and censorship, among others, and provides different perspectives in relation to fair development. Topics covered include coordinated governance, energy consumption and policy, dynamic sustainability, green marketing, and people-oriented education. While the focus of the volume is on China, the research process and structure presented can also be used to explore fair development in other emerging economies. Fair development is a framework that includes such principles as sustainability, with particular respect to the implications for human development in the context of available opportunities, resources, and outputs. China, the world's second largest economy, continues to face several challenges when pursuing sustainable development, such as unbalanced growth pressure in the central and western regions and rural areas of China, the fragility of the natural environment, and resource constraints and structural problems in economic and social development. It is a crucial mission for China to sustain economic growth without sacrificing environmental sustainability or human rights. For example, there is increasing pressure on China to reduce its dependence on fossil energy. Therefore, innovations in technologies, management, and even systems are critical to drive a transition to low-carbon energy, which will be a long-term process. Featuring contributions from a diverse group of researchers from multiple disciplines, this volume provides a comprehensive collection of perspectives on economic, political, and social development in China.

The purpose of this volume is to explore sustainable innovation and "fair development" in China. It examines various existing problems currently faced in China, such as food safety, education, healthcare, employment, housing, the environment and censorship, among others, and provides different perspectives in relation to fair development. Topics covered include coordinated governance, energy consumption and policy, dynamic sustainability, green marketing, and people-oriented education. While the focus of the volume is on China, the research process and structure presented can also be used to explore fair development in other emerging economies. Fair development is a framework that includes such principles as sustainability, with particular respect to the implications for human development in the context of available opportunities, resources, and outputs. China, the world's second largest economy, continues to face several challenges when pursuing sustainable development, such as unbalanced growth pressure in the central and western regions and rural areas of China, the fragility of the natural environment, and resource constraints and structural problems in economic and social development. It is a crucial mission for China to sustain economic growth without sacrificing environmental sustainability or human rights. For example, there is increasing pressure on China to reduce its dependence on fossil energy. Therefore, innovations in technologies, management, and even systems are critical to drive a transition to low-carbon energy, which will be a long-term process. Featuring contributions from a diverse group of researchers from multiple disciplines, this volume provides a comprehensive collection of perspectives on economic, political, and social development in China.

The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success-or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: * An extensive literature review, including coverage of research from fields other than marketing * an overview of how practitioners have addressed the topic * introduction of relevant analytical tools, such as statistics and ethnographic studies * suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

The term sustainable development (SD) has now become a ubiquitous idea, philosophy, and guiding principle in our society. Governments, business, NGOs and individuals have embraced the mindset, andeven the education institutions talk about graduating young people with sustainability in their DNA. Despite its noble origin, however, sustainable development is a concept thatembodies compromise. This compromise hasled to a term that is devoid of scientific foundation and actionable guidelines.

In this volume, Min Ding offers an alternative to SD, introducing a framework, which he calls the Bubble Theory, built on three layers: the symbiotic duo (subconscious desires at the self and species levels); enlightened needs (manifested desires of the self and species beyond basic survival and procreation), and human development principles (with fair development as the ideal principle for the present). These fundamental concepts of enlightened needs (EN) and fair development (FD) have profound implications for both the theory and application of new practices in business and policymaking.

As business becomes increasingly globalized and China establishes its growing role in the international business environment, developing an understanding of the complex culture is important to anyone acting in the global arena. This book offers readers a thorough and nuanced resource to that end, describing the ever-evolving Chinese way of life circa 2014, based on extensive primary and secondary data. Taking an anthropological approach to achieve a well-rounded representation, the book covers 51 topics that would have been studied if China were a newly discovered civilization. It explores the culture through its examination of the nine core concepts that best represent the Chinese way of life. While the book is a rigorous treatment of the Chinese way of life, it is also filled with personal stories and perspectives from close to 1000 successful Chinese from academia, business, and government. The Chinese Way equips international business students, scholars, and practitioners with a deep understanding of a society that is a major player in global business today and offers a foundation for successful business interactions with Chinese companies, organizations, and people.

Grounded in history and guided by theory, this book proposes a new inclusive cultural label, Hualish, to remedy the limitations of the word "Chinese" and replace it as the culture label for the people of "greater China" origin. The book first introduces the Culture Design Paradigm, a general culture design paradigm with three core components: vitality, structure, and foci. It then uses the Culture Design Paradigm to construct the new conceptual identity, Hualish. This is followed by detailed discussion of three practical paths that can lead to a desirable Hualish identity - the recipe path, the example path, and the normative path. Lastly, the book proposes Humanistic Hualish as a converging and gravitative Hualish culture.Built upon a rigorous academic foundation, the book provides practical guidance to individuals, families, associates, as well as organizations.

Grounded in history and guided by theory, this book proposes a new inclusive cultural label, Hualish, to remedy the limitations of the word "Chinese" and replace it as the culture label for the people of "greater China" origin. The book first introduces the Culture Design Paradigm, a general culture design paradigm with three core components: vitality, structure, and foci. It then uses the Culture Design Paradigm to construct the new conceptual identity, Hualish. This is followed by detailed discussion of three practical paths that can lead to a desirable Hualish identity - the recipe path, the example path, and the normative path. Lastly, the book proposes Humanistic Hualish as a converging and gravitative Hualish culture.Built upon a rigorous academic foundation, the book provides practical guidance to individuals, families, associates, as well as organizations.

Audio and Visual Analytics in Marketing addresses questions around the application and use of audio/visual data analytics for business decision making in the post-digital economy. It does so by: (1) developing a framework for understanding the internal states of individuals based on audio/visual signals and incorporating works in the domain of audio/visual (A/V) data analytics into marketing research in order to identify future research opportunities; (2) providing an overview of methodologies that are commonly used in conducting research with A/V data; (3) providing a review of A/V analytics-based research in various business contexts; and (4) reviewing the business practices using A/V analytics and identifying the future trends in both research and business applications. The rest of the monograph is organized as follows: The authors first propose a framework for A/V data-based research in the business domain and discuss how A/V data analytics can be used to support business decision making in various contexts. They then provide an overview of the key techniques and tools used in A/V data analytics and discuss the procedures and key methodological questions. Finally, they discuss how the A/V analytics has been used in business practices and its trend and future development.