Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

Shows that social technology has changed what we can now think of as a "book" or "publishing" - this is necessary to engage with on publishing courses as well as contemporary/digital literary studies Many students, researchers, and readers are engaged with social media and with alternative types of publications and there is little work on it - this book fills a clear gap This book uses more traditional theory to read the newest technologies and publications - competing books tend to do one or the other.

Shows that social technology has changed what we can now think of as a "book" or "publishing" - this is necessary to engage with on publishing courses as well as contemporary/digital literary studies Many students, researchers, and readers are engaged with social media and with alternative types of publications and there is little work on it - this book fills a clear gap This book uses more traditional theory to read the newest technologies and publications - competing books tend to do one or the other.

There is increasing recognition of the burden of venous thromboembolism (VTE) in patients with advanced incurable disease and the clinical, ethical, and philosophical challenges they may pose. With a growing elderly population and oncological therapies helping patients live longer with malignant disease, VTE is likely to be an ongoing problem. Whilst presentation, diagnosis, and treatment of VTE in general medicine is well established, its management within the palliative care setting is less clear-cut. Clinical presentation is often masked by other palliative symptoms, and symptoms can be consistent with those of other conditions; diagnosis is therefore underappreciated, and the condition can be difficult to manage.
Bringing together contributions from international experts in the field of VTE and palliative care, this book explores the increasing challenges faced by healthcare professionals when managing VTE in advanced disease. Topics such as the epidemiology and pathogenesis of the condition are discussed. It appraises the current evidence informing the prevention, diagnosis, and treatment of VTE, with particular emphasis on its application to patients with incurable malignancy and non-malignant disease. Chapters are illustrated with key learning points and, where appropriate, case studies are presented to illustrate the decision-making processes that may occur when balancing the evidence with its impact on patient quality of life.
This practical resource is invaluable for healthcare professionals working in all areas of medicine where patients with advanced cancer and non-malignant disease are cared for.