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Social Media Marketing for Book Publishers (Paperback)
Loot Price: R1,371
Discovery Miles 13 710
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Social Media Marketing for Book Publishers (Paperback)
Expected to ship within 10 - 15 working days
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Providing a concise toolbox for publishing professionals and
students of publishing, this book explores the skills needed to
master the key elements of social media marketing and therefore
stay relevant in this ever-competitive industry. Taking a hands-on,
practical approach, Social Media Marketing for Book Publishers
covers topics including researching and identifying actionable
insights, developing a strategy, producing content, promotion
types, community building, working with influencers, and how to
measure success. Pulling from years of industry experience, the
authors' main focus is on adult fiction publishing, but they also
address other areas of the industry including children's, young
adult (YA), academic, and non-fiction. The book additionally brings
in valuable voices from the wider digital marketing industries,
featuring excerpts from interviews with experts across search
engine optimisation (SEO), AdWords, social platforms, community
management, influencer management, and content strategists. Social
Media Marketing for Book Publishers is a key text for any
publishing courses covering how to market books, and should find a
place on every publishers' bookshelf.
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