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Providing a concise toolbox for publishing professionals and
students of publishing, this book explores the skills needed to
master the key elements of social media marketing and therefore
stay relevant in this ever-competitive industry. Taking a hands-on,
practical approach, Social Media Marketing for Book Publishers
covers topics including researching and identifying actionable
insights, developing a strategy, producing content, promotion
types, community building, working with influencers, and how to
measure success. Pulling from years of industry experience, the
authors' main focus is on adult fiction publishing, but they also
address other areas of the industry including children's, young
adult (YA), academic, and non-fiction. The book additionally brings
in valuable voices from the wider digital marketing industries,
featuring excerpts from interviews with experts across search
engine optimisation (SEO), AdWords, social platforms, community
management, influencer management, and content strategists. Social
Media Marketing for Book Publishers is a key text for any
publishing courses covering how to market books, and should find a
place on every publishers' bookshelf.
Providing a concise toolbox for publishing professionals and
students of publishing, this book explores the skills needed to
master the key elements of social media marketing and therefore
stay relevant in this ever-competitive industry. Taking a hands-on,
practical approach, Social Media Marketing for Book Publishers
covers topics including researching and identifying actionable
insights, developing a strategy, producing content, promotion
types, community building, working with influencers, and how to
measure success. Pulling from years of industry experience, the
authors' main focus is on adult fiction publishing, but they also
address other areas of the industry including children's, young
adult (YA), academic, and non-fiction. The book additionally brings
in valuable voices from the wider digital marketing industries,
featuring excerpts from interviews with experts across search
engine optimisation (SEO), AdWords, social platforms, community
management, influencer management, and content strategists. Social
Media Marketing for Book Publishers is a key text for any
publishing courses covering how to market books, and should find a
place on every publishers' bookshelf.
Shows that social technology has changed what we can now think of
as a "book" or "publishing" - this is necessary to engage with on
publishing courses as well as contemporary/digital literary studies
Many students, researchers, and readers are engaged with social
media and with alternative types of publications and there is
little work on it - this book fills a clear gap This book uses more
traditional theory to read the newest technologies and publications
- competing books tend to do one or the other.
Shows that social technology has changed what we can now think of
as a "book" or "publishing" - this is necessary to engage with on
publishing courses as well as contemporary/digital literary studies
Many students, researchers, and readers are engaged with social
media and with alternative types of publications and there is
little work on it - this book fills a clear gap This book uses more
traditional theory to read the newest technologies and publications
- competing books tend to do one or the other.
There is increasing recognition of the burden of venous
thromboembolism (VTE) in patients with advanced incurable disease
and the clinical, ethical, and philosophical challenges they may
pose. With a growing elderly population and oncological therapies
helping patients live longer with malignant disease, VTE is likely
to be an ongoing problem. Whilst presentation, diagnosis, and
treatment of VTE in general medicine is well established, its
management within the palliative care setting is less clear-cut.
Clinical presentation is often masked by other palliative symptoms,
and symptoms can be consistent with those of other conditions;
diagnosis is therefore underappreciated, and the condition can be
difficult to manage.
Bringing together contributions from international experts in the
field of VTE and palliative care, this book explores the increasing
challenges faced by healthcare professionals when managing VTE in
advanced disease. Topics such as the epidemiology and pathogenesis
of the condition are discussed. It appraises the current evidence
informing the prevention, diagnosis, and treatment of VTE, with
particular emphasis on its application to patients with incurable
malignancy and non-malignant disease. Chapters are illustrated with
key learning points and, where appropriate, case studies are
presented to illustrate the decision-making processes that may
occur when balancing the evidence with its impact on patient
quality of life.
This practical resource is invaluable for healthcare professionals
working in all areas of medicine where patients with advanced
cancer and non-malignant disease are cared for.
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