Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10-12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.

Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2-3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management - Hospitality and tourism marketing - Current trends in hospitality & tourism - Technology, advancement and innovation in hospitality and tourism - Green hospitality and tourism - Food service and food safety - Relevant areas in hospitality and tourism Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.

This book discusses the latest progresses and developments on complex systems research and intends to give an exposure to prospective readers about the theoretical and practical aspects of mathematical modelling, numerical simulation and agent-based modelling frameworks. The main purpose of this book is to emphasize a unified approach to complex systems analysis, which goes beyond to examine complicated phenomena of numerous real-life systems; this is done by investigating a huge number of components that interact with each other at different (microscopic and macroscopic) scales; new insights and emergent collective behaviours can evolve from the interactions between individual components and also with their environments. These tools and concepts permit us to better understand the patterns of various real-life systems and help us to comprehend the mechanisms behind which distinct factors shaping some complex systems phenomena being influenced. This book is published in conjunction with the International Workshop on Complex Systems Modelling & Simulation 2019 (CoSMoS 2019): IoT & Big Data Integration. This international event was held at the Universiti Sains Malaysia Main Campus, Penang, Malaysia, from 8 to 11 April 2019. This book appeals to readers interested in complex systems research and other related areas such as mathematical modelling, numerical simulation and agent-based modelling frameworks.

This book discusses the latest progresses and developments on complex systems research and intends to give an exposure to prospective readers about the theoretical and practical aspects of mathematical modelling, numerical simulation and agent-based modelling frameworks. The main purpose of this book is to emphasize a unified approach to complex systems analysis, which goes beyond to examine complicated phenomena of numerous real-life systems; this is done by investigating a huge number of components that interact with each other at different (microscopic and macroscopic) scales; new insights and emergent collective behaviours can evolve from the interactions between individual components and also with their environments. These tools and concepts permit us to better understand the patterns of various real-life systems and help us to comprehend the mechanisms behind which distinct factors shaping some complex systems phenomena being influenced. This book is published in conjunction with the International Workshop on Complex Systems Modelling & Simulation 2019 (CoSMoS 2019): IoT & Big Data Integration. This international event was held at the Universiti Sains Malaysia Main Campus, Penang, Malaysia, from 8 to 11 April 2019. This book appeals to readers interested in complex systems research and other related areas such as mathematical modelling, numerical simulation and agent-based modelling frameworks.

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.