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Positioning and Branding Tourism Destinations for Global Competitiveness (Hardcover)
Loot Price: R5,494
Discovery Miles 54 940
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Positioning and Branding Tourism Destinations for Global Competitiveness (Hardcover)
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Market positioning and branding has evolved from a peripheral
process in the marketing effort to a critical process in any
strategic planning initiative. Effective positioning will result in
a strong brand that develops an emotional and productive two-way
relationship. Positioning and Branding Tourism Destinations for
Global Competitiveness focuses on utilizing destination branding
and content marketing for sustainable growth and competitive
advantage within the tourism and hospitality industry, including
tools and techniques for travel branding and best practices for
better tourism management strategies. Featuring coverage on a broad
range of topics such as hospitality, brand loyalty, and knowledge
transfer, this book is ideally designed for industry professionals
including those within the hotel, leisure, transportation, theme
park, and food service sectors, policymakers, practitioners,
researchers, and students.
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