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Heritage, Culture and Society - Research agenda and best practices in the hospitality and tourism industry (Hardcover): Salleh... Heritage, Culture and Society - Research agenda and best practices in the hospitality and tourism industry (Hardcover)
Salleh Mohd Radzi, Mohd Hafiz Mohd Hanafiah, Norzuwana Sumarjan, Zurinawati Mohi, Didi Sukyadi, …
R6,465 Discovery Miles 64 650 Ships in 12 - 17 working days

Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10-12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.

Intelligent Systems and Machine Learning for Industry - Advancements, Challenges, and Practices (Hardcover): P. R Anisha, C.... Intelligent Systems and Machine Learning for Industry - Advancements, Challenges, and Practices (Hardcover)
P. R Anisha, C. Kishor Kumar Reddy, Nhu Gia Nguyen, Megha Bhushan, Ashok Kumar, …
R4,378 Discovery Miles 43 780 Ships in 9 - 15 working days

The book explores the concepts and challenges in developing novel approaches using the Internet of Things, intelligent systems, machine intelligence systems, and data analytics in various industrial sectors such as manufacturing, smart agriculture, smart cities, food processing, environment, defense, stock market and healthcare. Further, it discusses the latest improvements in the industrial sectors using machine intelligence learning and intelligent systems techniques, especially robotics. Features: * Highlights case studies and solutions to industrial problems using machine learning and intelligent systems. * Covers applications in smart agriculture, smart healthcare, intelligent machines for disaster management, and smart manufacturing. * Provides the latest methodologies using machine intelligence systems in the early forecasting of weather. * Examines the research challenges and identifies the gaps in data collection and data analysis, especially imagery, signal, and speech. * Provides applications of digitization and smart processing using the Internet of Things and effective intelligent agent systems in manufacturing. * Discusses a systematic and exhaustive analysis of intelligent software effort estimation models. It will serve as an ideal reference text for graduate students, post-graduate students, IT Professionals, and academic researchers in the fields of electrical engineering, electronics and communication engineering, computer engineering, and information technology.

Hospitality and Tourism - Synergizing Creativity and Innovation in Research (Hardcover): Norzuwana Sumarjan, Zahari Mohd... Hospitality and Tourism - Synergizing Creativity and Innovation in Research (Hardcover)
Norzuwana Sumarjan, Zahari Mohd Salehuddin Mohd, Radzi Salleh Mohd, Mohi Zurinawati, Hanafiah Mohd Hafiz Mohd, …
R6,447 Discovery Miles 64 470 Ships in 12 - 17 working days

Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2-3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management - Hospitality and tourism marketing - Current trends in hospitality & tourism - Technology, advancement and innovation in hospitality and tourism - Green hospitality and tourism - Food service and food safety - Relevant areas in hospitality and tourism Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.

The Route Towards Global Sustainability - Challenges and Management Practices (Hardcover, 1st ed. 2023): Pardeep Singh, Yulia... The Route Towards Global Sustainability - Challenges and Management Practices (Hardcover, 1st ed. 2023)
Pardeep Singh, Yulia Milshina, Andre Batalhao, Sanjeev Sharma, Marlia Mohd Hanafiah
R3,720 Discovery Miles 37 200 Ships in 12 - 17 working days

This volume discusses topics of global sustainability involving sustainability indicators, stakeholders' participation, and technological and strategic advances with the goal of "thinking locally to act globally". Scientists, academics, policymakers, and planners are currently focused on escalating global socioeconomic and ecological issues, such as rising inequality, adverse anthropogenic impacts on the environment, and deficiencies in natural resources. These variables are pushing the earth system's resistance capacity past its breaking point, with additional pressures incurred by a global pandemic. Therefore, this book looks to impart knowledge on participatory learning action research for human and environmental health and well-being. Sustainable development planning and management are needed in these pressing circumstances, and they necessitate an analytical interpretation of ongoing processes, current and future challenges, and an understanding of available tools and technologies. The main sections of the book focus on challenges and management practices for global sustainability, promoting educational values, smart initiatives in urban contexts, and integrating emerging sustainability dimensions in policies and legislation. The primary audience for the work is policy makers, urban planners, social scientists, economists, NGOs, and students, researchers, and educators engaged in environmental social science and sustainability management.

Positioning and Branding Tourism Destinations for Global Competitiveness (Hardcover): Rahmat Hashim, Mohd Hafiz Mohd Hanafiah,... Positioning and Branding Tourism Destinations for Global Competitiveness (Hardcover)
Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin
R5,704 Discovery Miles 57 040 Ships in 10 - 15 working days

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

Positioning and Branding Tourism Destinations for Global Competitiveness (Paperback): Rahmat Hashim, Mohd Hafiz Mohd Hanafiah,... Positioning and Branding Tourism Destinations for Global Competitiveness (Paperback)
Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin
R4,372 Discovery Miles 43 720 Ships in 10 - 15 working days

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

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