* Provides public managers with an understanding of the uses of public relations as tools to advance the goals of public agencies, including media relations, an informed public, public branding, listening to the citizenry, and crisis management * Helps managers know what external communications tools are available to them for advancing the mission and results of their agencies. * Focuses on practitioners throughout the public sector, including the US federal government, state and local governments, and public administrators outside of the US * Addresses the use of digital communications as social media and the resultant rapid diffusion of information has transformed the responsibility, accessibility, and vulnerability of government communications * Examines the topic of branding, its growing influence in the public sector, and how it can be used to connect with citizens and increase public engagement.

Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in the contemporary public administrator's toolbox. Using unorthodox yet cost effective measures, public relations can increase the utilization of governmental goods and services, promote voluntary compliance with new laws, improve media relations, and strengthen the standing of the agency with the public at large. In short, public relations "is" public administration.

Addressing the theory, practice, and context of government public relations, Government Public Relations: A Reader compiles contemporary writings from international sources to provide an understanding of the importance, value, and uses of public relations as tools to advance the goals of government. Each section begins with an introductory overview and short preview of the section topic. The end of each section provides additional reading and a list of discussion questions that can help identify key points.

Beginning with an introduction to the general subject, the book focuses on the discrete purposes of public relations to make their benefit and application more tangible. Topics include media relations, public reporting, responsiveness, and outreach, as well as the integral role of PR in crisis management. The book stresses the "publicness" of government public relations as distinct from business PR and examines the increasing use of non-profit agencies to deliver governmentfunded services. The last section summarizes the overall themes along with trends likely to influence the future of the field such as globalization and e-reporting. An extensive appendix consists of an annotated bibliography of the historical literature.

A Presidential Civil Service offers a comprehensive and definitive study of President Franklin Delano Roosevelt's Liaison Office for Personnel Management (LOPM). Established in 1939 following the release of Roosevelt's Brownlow Committee report, LOPM became a key milestone in the evolution of the contemporary executive-focused civil service.   The Progressive Movement of the nineteenth and early twentieth centuries comprised groups across the political spectrum with quite different. All, however, agreed on the need for a politically autonomous and independent federal Civil Service Commission (CSC) to eliminate patronage and political favoritism. In A Presidential Civil Service, public administration scholar Mordecai Lee explores two models open to later reformers: continuing a merit-based system isolated from politics or a management-based system subordinated to the executive and grounded in the growing field of managerial science.   Roosevelt's 1937 Brownlow Committee, formally known as the President's Committee on Administrative Management, has been widely studied including its recommendation to disband the CSC and replace it with a presidential personnel director. What has never been documented in detail was Roosevelt's effort to implement that recommendation over the objections of Congress by establishing the LOPM as a nonstatutory agency.   The role and existence of LOPM from 1939 to 1945 has been largely dismissed in the history of public administration. Lee's meticulously researched A Presidential Civil Service, however, persuasively shows that LOPM played a critical role in overseeing personnel policy. It was involved in every major HR initiative before and during World War II. Though small, the agency's deft leadership almost always succeeded at impelling the CSC to follow its lead.   Roosevelt's actions were in fact an artful and creative victory, a move finally vindicated when, in 1978, Congress abolished the CSC and replaced it with an Office of Personnel Management headed by a presidential appointee. A Presidential Civil Service offers a fascinating account and vital reassessment of the enduring legacy of Roosevelt's LOPM.

The 'managing for results' movement that began in the early 1990s has now reached adolescence and is creating new challenges for government managers. After spending years creating planning and performance-measuring systems, managers and policy makers now need to focus on how to use performance information to make data-driven decisions. Managing Results for 2005 describes through a series of case studies the progress being made in federal, state, and local governments in managing for results. Part I increases our understanding about the potential use of performance information in government. It starts with a chapter on how government leaders can overcome obstacles to using performance information. Another chapter presents a comprehensive framework for tying performance to the budget process. The book provides specific examples of how performance information has been used to dramatically improve program outcomes. Part II presents case studies on the use of performance information to improve results in a range of federal agencies, in Texas state government, and in the City of Baltimore. As pioneering efforts, these examples do not all present success stories; nevertheless, the lessons learned will be instructive to public managers as the 'managing for results' movement advances toward maturity.

Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media -- including the nascent technology of television -- to rally civilian support, Horton's work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline "He's Watching You." Iconic and calculated, Horton's campaigns raise important questions about the role of public relations in government agencies. When are promotional campaigns acceptable? Does war necessitate persuasive communication? What separates information from propaganda? Promoting the War Effort traces the career of Horton -- the first book-length study to do so -- and delves into the controversies surrounding federal public relations.

A former reporter, Horton headed the public relations department for the U.S. Maritime Commission from 1938 to 1940. Then -- until Pearl Harbor in December 1941 -- he directed the Division of Information (DOI) in the Executive Office of the President, where he played key roles in promoting the New Deal, President Franklin D. Roosevelt's unprecedented third-term reelection campaign, and the prewar arms-production effort. After Pearl Harbor, Horton's DOI encouraged support for the war, primarily focusing on raising civilian and workforce morale. But the DOI under Horton assumed a different wartime tone than its World War I predecessor, the Committee on Public Information. Rather than whipping up prowar hysteria, Horton focused on developing campaigns for more practical purposes, such as conservation and production. In mid-1942, Roosevelt merged the Division and several other agencies into the Office of War Information. Horton stayed in government, working as the PR director for several agencies. He retired in mid-1946, during the postwar demobilization.

Promoting the War Effort recovers this influential figure in American politics and contributes to the ongoing public debate about government public relations during a time when questions about how facts are disseminated -- and spun -- are of greater relevance than ever before.