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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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The Practice of Government Public Relations (Hardcover, 2nd edition)
Loot Price: R2,024
Discovery Miles 20 240
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The Practice of Government Public Relations (Hardcover, 2nd edition)
Series: ASPA Series in Public Administration and Public Policy
Expected to ship within 12 - 17 working days
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* Provides public managers with an understanding of the uses of
public relations as tools to advance the goals of public agencies,
including media relations, an informed public, public branding,
listening to the citizenry, and crisis management * Helps managers
know what external communications tools are available to them for
advancing the mission and results of their agencies. * Focuses on
practitioners throughout the public sector, including the US
federal government, state and local governments, and public
administrators outside of the US * Addresses the use of digital
communications as social media and the resultant rapid diffusion of
information has transformed the responsibility, accessibility, and
vulnerability of government communications * Examines the topic of
branding, its growing influence in the public sector, and how it
can be used to connect with citizens and increase public
engagement.
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