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This book offers rich critical perspectives on the marketing of a
variety of toys, brands, and product categories. Topics include
marketing undertaken by specific children's toy brands such as
American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO,
and marketing trends characterizing broader toy categories such as
on-trend grotesque toys; toy firearms; minimalist toys; toyetics;
toys meant to offer diverse representation; STEM toys; and unboxing
videos. Toy marketing warrants a sustained scholarly critique
because of toys' cultural significance and their roles in
children's lives, as well as the industry's economic importance.
Discourses surrounding toys-including who certain toys are meant
for and what various toys and brands can signify about their
owners' identities-have implications for our understandings of
adults' expectations of children and of broader societal norms into
which children are being socialized.
This book offers rich critical perspectives on the marketing of a
variety of toys, brands, and product categories. Topics include
marketing undertaken by specific children's toy brands such as
American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO,
and marketing trends characterizing broader toy categories such as
on-trend grotesque toys; toy firearms; minimalist toys; toyetics;
toys meant to offer diverse representation; STEM toys; and unboxing
videos. Toy marketing warrants a sustained scholarly critique
because of toys' cultural significance and their roles in
children's lives, as well as the industry's economic importance.
Discourses surrounding toys-including who certain toys are meant
for and what various toys and brands can signify about their
owners' identities-have implications for our understandings of
adults' expectations of children and of broader societal norms into
which children are being socialized.
The revised edition of 20 Questions about Youth and the Media is an
updated and comprehensive guide to today's most compelling issues
in the study of children, tweens, teens and the media. The editors
bring together leading experts to answer the kinds of questions an
undergraduate student might ask about the relationship between
young people and media. In so doing, the book addresses a range of
media, from cartoons to the Internet, from advertising to popular
music, and from mobile phones to educational television. The
diverse array of topics include government regulation, race and
gender, effects (both prosocial and risky), kids' use of digital
media, and the commercialization of youth culture. This book is
designed with the undergraduate youth/children and media classroom
in mind, and features accessible writing and end-of-chapter
discussion questions and exercises.
Although parents and teachers are among the numerous socializing
agents through which children learn about the world, media, too,
has begun to take center stage as a substantial force in children's
lives. Media characters are some of the people being integrated
into the social lives of children, yet very little is known about
the implications of these relationships on child development in a
mediated society. Through in-depth interviews, this book explores
how tween girls relate to media characters past and present, what
they value in these relationships, and how these relationships have
shaped their own identity and friendships. The characters
themselves are also analyzed from a feminist perspective, revealing
the shared values of community, agency, and self-determination of
the media characters and the girls who call them friends. Through
examining the characters and the text in which their stories take
place, the book sheds light on what is important to tween girls,
about the traits they value in others, and the traits they value in
themselves.
Although parents and teachers are among the numerous socializing
agents through which children learn about the world, media, too,
has begun to take center stage as a substantial force in children's
lives. Media characters are some of the people being integrated
into the social lives of children, yet very little is known about
the implications of these relationships on child development in a
mediated society. Through in-depth interviews, this book explores
how tween girls relate to media characters past and present, what
they value in these relationships, and how these relationships have
shaped their own identity and friendships. The characters
themselves are also analyzed from a feminist perspective, revealing
the shared values of community, agency, and self-determination of
the media characters and the girls who call them friends. Through
examining the characters and the text in which their stories take
place, the book sheds light on what is important to tween girls,
about the traits they value in others, and the traits they value in
themselves.
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Nadine Gordimer
Paperback
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