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Trading Up - Why Consumers Want New Luxury Goods - and How Companies Create Them (Paperback): Michael J. Silverstein, Neil Fiske Trading Up - Why Consumers Want New Luxury Goods - and How Companies Create Them (Paperback)
Michael J. Silverstein, Neil Fiske
R522 Discovery Miles 5 220
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These days no-one is shocked when an administrative assistant buys silk pjamas, or when a young professional chooses only premium wines. 'Trading Up' examines why luxury goods still retail at huge premiums, despite selling in greater volumes than ever before.

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