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Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Paperback): Geoffrey Jones, Nicholas J. Morgan Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Paperback)
Geoffrey Jones, Nicholas J. Morgan
R1,497 Discovery Miles 14 970
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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Hardcover): Geoffrey Jones, Nicholas J. Morgan Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Hardcover)
Geoffrey Jones, Nicholas J. Morgan
R4,649 Discovery Miles 46 490
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Ships in 12 - 19 working days

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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