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Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Hardcover) Loot Price: R4,187
Discovery Miles 41 870
Repayment Terms: R392 pm x 12*
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Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Hardcover): Geoffrey Jones, Nicholas J. Morgan

Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Hardcover)

Geoffrey Jones, Nicholas J. Morgan

Series: Routledge Library Editions: Marketing

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Loot Price R4,187 Discovery Miles 41 870 | Repayment Terms: R392 pm x 12*

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: August 2014
First published: 1994
Editors: Geoffrey Jones • Nicholas J. Morgan
Dimensions: 234 x 156 x 28mm (L x W x T)
Format: Hardcover
Pages: 364
ISBN-13: 978-1-138-79366-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-138-79366-3
Barcode: 9781138793668

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