Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Hardcover) Loot Price: R4,649

Discovery Miles 46 490

Repayment Terms: R436 pm x 12*

Add to cart

Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Hardcover): Geoffrey Jones, Nicholas J. Morgan

Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Hardcover)

Geoffrey Jones, Nicholas J. Morgan

Series: Routledge Library Editions: Marketing

(sign in to rate)

Loot Price R4,649 Discovery Miles 46 490 | Repayment Terms: R436 pm x 12*

Expected to ship within 12 - 19 working days

Description
Details
Customer Reviews

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Marketing
Release date:	August 2014
First published:	1994
Editors:	Geoffrey Jones • Nicholas J. Morgan
Dimensions:	234 x 156 x 28mm (L x W x T)
Format:	Hardcover
Pages:	364
ISBN-13:	978-1-138-79366-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-138-79366-3
Barcode:	9781138793668