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This comprehensive and authorative sourcebook offers academics,
researchers and students an introduction to and overview of current
scholarship at the intersection of marketing and feminism. In the
last five years there has been a resurrection of feminist voices in
marketing and consumer research. This mirrors a wider public
interest in feminism – particularly in the media as well as the
academy - with younger women discovering that patriarchal
structures and strictures still limit women’s development and
life opportunities. The "F" word is back on the agenda – made
high profile by campaigns such as #MeToo and #TimesUp. There is a
noticeably renewed interest in feminist scholarship, especially
amongst younger scholars, and significantly insightful
interdisciplinary critiques of this new brand of feminism,
including the identification of a neoliberal feminism that urges
professional women to achieve a work/family balance on the back of
other women’s exploitation. Consolidating existing scholarship
while exploring emerging theories and ideas which will generate
further feminist research, this volume will be of interest to
researchers, academics and students in marketing and consumption
studies, especially those studying or researching the complex
inter-relationship of feminism and marketing.
This comprehensive and authorative sourcebook offers academics,
researchers and students an introduction to and overview of current
scholarship at the intersection of marketing and feminism. In the
last five years there has been a resurrection of feminist voices in
marketing and consumer research. This mirrors a wider public
interest in feminism - particularly in the media as well as the
academy - with younger women discovering that patriarchal
structures and strictures still limit women's development and life
opportunities. The "F" word is back on the agenda - made high
profile by campaigns such as #MeToo and #TimesUp. There is a
noticeably renewed interest in feminist scholarship, especially
amongst younger scholars, and significantly insightful
interdisciplinary critiques of this new brand of feminism,
including the identification of a neoliberal feminism that urges
professional women to achieve a work/family balance on the back of
other women's exploitation. Consolidating existing scholarship
while exploring emerging theories and ideas which will generate
further feminist research, this volume will be of interest to
researchers, academics and students in marketing and consumption
studies, especially those studying or researching the complex
inter-relationship of feminism and marketing.
The question of consumption emerged as a major focus of research
and scholarship in the 1990s but the breadth and diversity of
consumer culture has not been fully enough explored. The meanings
of consumption, particularly in relation to lifestyle and identity,
are of great importance to academic areas including business
studies, sociology, cultural and media studies, psychology,
geography and politics. The SAGE Handbook of Consumer Culture is a
one-stop resource for scholars and students of consumption, where
the key dimensions of consumer culture are critically discussed and
articulated. The editors have organised contributions from a global
and interdisciplinary team of scholars into six key sections: Part
1: Sociology of Consumption Part 2: Geographies of Consumer Culture
Part 3: Consumer Culture Studies in Marketing Part 4: Consumer
Culture in Media and Cultural Studies Part 5: Material Cultures of
Consumption Part 6: The Politics of Consumer Culture
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