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Check out the author's video to find out more about the book:
https://vimeo.com/124247409 This book provides a comprehensive
critique of the current Creative City paradigm, with a capital 'C',
and argues for a creative city with a small 'c' via a theoretical
exploration of urban subversion. The book argues that the Creative
City (with a capital 'C') is a systemic requirement of neoliberal
capitalist urban development and part of the wider policy framework
of 'creativity' that includes the creative industries and the
creative class, and also has inequalities and injustices in-built.
The book argues that the Creative City does stimulate creativity,
but through a reaction to it, not as part of it. Creative City
policies speak of having mechanisms to stimulate individual,
collective or civic creativity, yet through a theoretical
exploration of urban subversion, the book argues that to be 'truly'
creative is to be radically different from those creative practices
that the Creative City caters for. Moreover, the book analyses the
role that urban subversion and subcultures have in the contemporary
city in challenging the dominant political economic hegemony of
urban creativity. Creative activities of people from cities all
over the world are discussed and critically analysed to highlight
how urban creativity has become co-opted for political and economic
goals, but through a radical reconceptualisation of what creativity
is that includes urban subversion, we can begin to realise a
creative city (with a small 'c').
Check out the author's video to find out more about the book:
https://vimeo.com/124247409 This book provides a comprehensive
critique of the current Creative City paradigm, with a capital 'C',
and argues for a creative city with a small 'c' via a theoretical
exploration of urban subversion. The book argues that the Creative
City (with a capital 'C') is a systemic requirement of neoliberal
capitalist urban development and part of the wider policy framework
of 'creativity' that includes the creative industries and the
creative class, and also has inequalities and injustices in-built.
The book argues that the Creative City does stimulate creativity,
but through a reaction to it, not as part of it. Creative City
policies speak of having mechanisms to stimulate individual,
collective or civic creativity, yet through a theoretical
exploration of urban subversion, the book argues that to be 'truly'
creative is to be radically different from those creative practices
that the Creative City caters for. Moreover, the book analyses the
role that urban subversion and subcultures have in the contemporary
city in challenging the dominant political economic hegemony of
urban creativity. Creative activities of people from cities all
over the world are discussed and critically analysed to highlight
how urban creativity has become co-opted for political and economic
goals, but through a radical reconceptualisation of what creativity
is that includes urban subversion, we can begin to realise a
creative city (with a small 'c').
From line managers, corporate CEOs, urban designers, teachers,
politicians, mayors, advertisers and even our friends and family,
the message is 'be creative'. Creativity is heralded as the driving
force of our contemporary society; celebrated as agile, progressive
and liberating. It is the spring of the knowledge economy and
shapes the cities we inhabit. It even defines our politics. What
could possibly be wrong with this? In this brilliant, counter
intuitive blast Oli Mould demands that we rethink the story we are
being sold. Behind the novelty, he shows that creativity is a
barely hidden form of neoliberal appropriation. It is a regime that
prioritizes individual success over collective flourishing. It
refuses to recognise anything - job, place, person - that is not
profitable. And it impacts on everything around us: the places
where we work, the way we are managed, how we spend our leisure
time.
From line managers, corporate CEOs, urban designers, teachers,
politicians, mayors, advertisers and even our friends and family,
the message is 'be creative'. Creativity is heralded as the driving
force of our contemporary society; celebrated as agile, progressive
and liberating. It is the spring of the knowledge economy and
shapes the cities we inhabit. It even defines our politics. What
could possibly be wrong with this? In this brilliant, counter
intuitive blast Oli Mould demands that we rethink the story we are
being sold. Behind the novelty, he shows that creativity is a
barely hidden form of neoliberal appropriation. It is a regime that
prioritizes individual success over collective flourishing. It
refuses to recognise anything - job, place, person - that is not
profitable. And it impacts on everything around us: the places
where we work, the way we are managed, how we spend our leisure
time. Is there an alternative? Mould offers a radical redefinition
of creativity, one embedded in the idea of collective flourishing,
outside the tyranny of profit. Bold, passionate and refreshing,
Against Creativity, is a timely correction to the doctrine of our
times.
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