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Today Japan is still the second largest and most important consumer
market in the world. This book discusses the development of
Japanese consumerism, particularities of Japanese consumer
behaviour and consumer rights, new consumer groups and emerging
trend in the Japanese market.
Today Japan is still the second largest and most important consumer
market in the world. This book discusses the development of
Japanese consumerism, particularities of Japanese consumer
behaviour and consumer rights, new consumer groups and emerging
trend in the Japanese market.
'Innovation and Change in Japanese Management' shows which
transformation processes and changes can be observed in Japanese
companies in reaction to the economic challenges of the past
decade. The book presents new research results and investigates the
variety of changes that Japanese corporations and managers have
experienced in recent years.
'Innovation and Change in Japanese Management' shows which
transformation processes and changes can be observed in Japanese
companies in reaction to the economic challenges of the past
decade. The book presents new research results and investigates the
variety of changes that Japanese corporations and managers have
experienced in recent years.
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