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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Japanese Consumer Dynamics (Hardcover) Loot Price: R1,596
Discovery Miles 15 960
Repayment Terms: R150 pm x 12*
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Japanese Consumer Dynamics (Hardcover): P. Haghirian

Japanese Consumer Dynamics (Hardcover)

P. Haghirian

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Loot Price R1,596 Discovery Miles 15 960 | Repayment Terms: R150 pm x 12*

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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2011
First published: 2011
Editors: P. Haghirian
Dimensions: 229 x 152 x 21mm (L x W x T)
Format: Hardcover
Pages: 244
ISBN-13: 978-0-230-24286-9
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 0-230-24286-3
Barcode: 9780230242869

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