Pamlea Lanier paves the way to every food-loving traveler's dream collected vacation! She has the most appetizing B&B's that serve outstanding fares and added delightful recipes to make it an even tastier treat. It is the first of Lanier's B&B Style books that will translate the unique charm of the B&B experience into ways that people can recreate that unforgettable charm at home.

Independently owned lodging such as private vacation rentals, bed and breakfasts, small boutique hotels, AirBnB nightly rentals, Ecolodges, guest ranches, etc., share a pressing need to address their most challenging business obstacle: achieving and maintaining high occupancy rates. Ultimately, this goal requires an integrated and multi-media approach using the most current information. Essential Marketing Tools for Independently Owned Lodging provides just that - tools that owners, aspiring owners, and hospitality students need to address the ever-changing challenge to fulfill vacancies and maintain profitability. Independent properties make up more than half of the lodgings in the United States. In the rapidly changing digital environment, many legacy managers find themselves struggling to create and oversee a diversified marketing platform that will ensure enough "heads in beds" to sustain the enterprise. As new areas of lodging have opened up in the sharing economy, especially vacation rentals and informal host accommodations such as AirBnB - and as these segments of the industry mature - they too need assistance in moving beyond one or two distributions channels (i.e., AirBnB, VRBO, HomeAway) and broadening their reach. This book can be used as a textbook for students of hotel and hospitality management, for aspiring owners and their real estate representatives and by individual owners and managers already in the market.

Ecotourism is an effective way for businesses in a tourism destination to have a positive impact on their host community. Whether the business in question is an experience provider, a lodging facility, a product-based company, or anything in between, this handbook provides the proper guidelines for sustainable and responsible business practices that promote the preservation of natural resources and wildlife and contribute to the socio-cultural and economic growth of the local community. This handbook is intended to be used by small and medium businesses, including those under development, entrepreneurs, and organizations in the tourism industry as a resource and a guide to adopt specific actions to become more sustainable and successful.

Focusing on the New Worlds' oldest and most famed wine producing areas in California's greater Sonoma/Napa/North Bay region we will compile practices and examples of wine country's most exemplary sustainable operations. Being in a very well established and affluent part of the US, we feel that solutions forged here can help expand both the understanding of how best practices can be achieved, and the pitfalls to be avoided on the road to greater sustainability in many a wine region around the world. Example wineries and vineyards include Raymond Vineyards, Buena Vista, Carneros, Benziger, and Kendell Jackson and we will focus on different growing methods and standards such as the Demeter Wine Processing Standard, dry growing, organic, bio-dynamic, and innovative production and bottling methods that minimize waste by recycling as much as possible. We have been learning a lot in California about conserving water during a prolonged drought and made strides in water conservation in agriculture and viticulture. Sonoma County is committed to becoming the nation's first 100% sustainable wine region through a three-phased program to be completed by 2020. Wineries are becoming more integrated into the community as hosts of community events, dances, farmers markets, and agritourism partnerships with surrounding stakeholders to help travelers minimize their use of fossil fuels while here. Ways that the wine sector is intersecting with tourism to benefit the environment will be highlighted. This book is the second I have been involved with regarding sustainability in the wine industry, the first being a collaboration between myself, Professor Robert Girling, and Heather Gordy called The Good Company: Sustainability in Hospitality, Tourism, and Wine. I have also very recently, been working on a project with the UN World Tourism Organization's International Network of Sustainable Tourism Observatories to establish one here in Sonoma. It is with gratitude that I can say we have been approved and have begun development in earnest of the UNWTO Sonoma County Sustainable Tourism Observatory. Each of the 12 Wineries featured in the book will be a factual case study while also describing the soul and the breadth of the endeavor. With examples ranging from the tiny bodega to the industry leading mega wineries we aim to be as inclusive as possible. Not intended as a tome, but a readable journey including extensive resources to assist in further research, brief articles by leading authorities on implementation of new cutting edge methodologies, and tried and true methods making a comeback from the ancient world to the present.

For 25 years Lanier Publishing has been the ultimate source for anything and everything Bed & Breakfast-nobody knows this kind of travel better. We are now harnessing this experience and creating a travel guides on one region, to bring valuable information with depth & accuracy to travelers from all around the country. Now we're taking that experience and putting the focus on one region without compromising the depth and accuracy of the information. Whether travelers are chasing down antiques or just enjoying the countryside, they will value the good expert advice in this guidebook when choosing where to stay on their getaway.