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Ethical practice in any professional discipline is guided by
age-old philosophical perspectives, but its modern parameters are
continually evolving. Ongoing developments in technology, social
media and social contexts mean that public relations and its
practices in particular are constantly changing, and so are the
ethical questions faced by practitioners in the field. Ethical
questions and dilemmas are inherent to public relations, and
ensuring that practitioners operate ethically is fundamental to
both the professionalism and credibility of the field. Engaging and
accessible, Ethics in Public Relations offers a lively exploration
of the key ethical concerns present in the public relations world
today by way of practical tips and guidance to support those in PR
and corporate communications. It covers topics including the roles
which lies, truth and honesty play; utilitarianism; practising
respect and morality; authorship; conflicts of interest; PR and the
corporate ethics programme; moonlighting; the impact of
whistleblowing and more. Written by a leading academic in the
field, this fully updated third edition of Ethics in Public
Relations includes an entirely new chapter on the uses of ethics in
social media, covering topical issues such as blogger engagement
and the relationship between employee social media activity and
organizational reputation.
The weight of social responsibility in public relations (PR) has
never been more pronounced. Ensure the professionalism and
credibility of your business using the practical tips and guidance
in this book, written by a leading academic in the field and
recommended for PR students and practitioners alike. Ethical
practice in any professional discipline is guided by age-old
philosophical perspectives, but its modern parameters are
continually evolving. Ongoing developments in technology, social
media and social contexts mean that public relations and its
practices are constantly changing, and so do the ethical questions
faced by practitioners in the field. Face the ethical questions and
dilemmas that are inherent to public relations and ensure you
practice across the public relations spectrum in an ethical and
socially responsible manner with this fully updated guide, packed
with useful tools and insights to support those in PR and corporate
communications. Engaging and accessible, Ethics in Public Relations
offers a lively exploration of the key ethical concerns present in
the public relations world today, written by an accredited academic
with over 26 years' professional experience in the field. Fully
updated, this third edition includes an entirely new chapter on the
uses of ethics in social media, covering topical issues such as
blogger engagement and the relationship between employee social
media activity and organizational reputation.
The weight of social responsibility in public relations (PR) has
never been more pronounced. Ensure the professionalism and
credibility of your business using the practical tips and guidance
in this book, written by a leading academic in the field and
recommended for PR students and practitioners alike. Ethical
practice in any professional discipline is guided by age-old
philosophical perspectives, but its modern parameters are
continually evolving. Ongoing developments in technology, social
media and social contexts mean that public relations and its
practices are constantly changing, and so do the ethical questions
faced by practitioners in the field. Face the ethical questions and
dilemmas that are inherent to public relations and ensure you
practice across the public relations spectrum in an ethical and
socially responsible manner with this fully updated guide, packed
with useful tools and insights to support those in PR and corporate
communications. Engaging and accessible, Ethics in Public Relations
offers a lively exploration of the key ethical concerns present in
the public relations world today, written by an accredited academic
with over 26 years' professional experience in the field. Fully
updated, this third edition includes an entirely new chapter on the
uses of ethics in social media, covering topical issues such as
blogger engagement and the relationship between employee social
media activity and organizational reputation.
The advent of social media has forever changed how organizations
communicate with the public, and healthcare organizations are no
exception. Beyond Persuasion provides healthcare managers with a
guide to using strategic communication to meet both personal and
professional objectives in the digital age. Whether healthcare
managers are conducting meetings with employees, answering massive
amounts of email, or keeping up with Twitter feeds, their success
ultimately depends on their strategic communication skills. The
first book to offer a strategic approach to managerial
communication in health care, Beyond Persuasion is full of valuable
information on issues such as how to develop fundamental skills,
communicate strategically with internal groups such as employees
and medical staff, and develop relationships with the external
community and both traditional and new media. In this new edition,
Patricia J. Parsons has added new references and resources and has
updated the text with fresh material on how to weave social media
tools, tactics, strategies, and policies into the fundamental
discussion about communication as a personal, professional, and
organizational priority.
The advent of social media has forever changed how organizations
communicate with the public, and healthcare organizations are no
exception. Beyond Persuasion provides healthcare managers with a
guide to using strategic communication to meet both personal and
professional objectives in the digital age. Whether healthcare
managers are conducting meetings with employees, answering massive
amounts of email, or keeping up with Twitter feeds, their success
ultimately depends on their strategic communication skills. The
first book to offer a strategic approach to managerial
communication in health care, Beyond Persuasion is full of valuable
information on issues such as how to develop fundamental skills,
communicate strategically with internal groups such as employees
and medical staff, and develop relationships with the external
community and both traditional and new media. In this new edition,
Patricia J. Parsons has added new references and resources and has
updated the text with fresh material on how to weave social media
tools, tactics, strategies, and policies into the fundamental
discussion about communication as a personal, professional, and
organizational priority.
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