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Beyond Persuasion - Communication Strategies for Healthcare Managers in the Digital Age (Paperback, Revised)
Loot Price: R1,095
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Beyond Persuasion - Communication Strategies for Healthcare Managers in the Digital Age (Paperback, Revised)
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The advent of social media has forever changed how organizations
communicate with the public, and healthcare organizations are no
exception. Beyond Persuasion provides healthcare managers with a
guide to using strategic communication to meet both personal and
professional objectives in the digital age. Whether healthcare
managers are conducting meetings with employees, answering massive
amounts of email, or keeping up with Twitter feeds, their success
ultimately depends on their strategic communication skills. The
first book to offer a strategic approach to managerial
communication in health care, Beyond Persuasion is full of valuable
information on issues such as how to develop fundamental skills,
communicate strategically with internal groups such as employees
and medical staff, and develop relationships with the external
community and both traditional and new media. In this new edition,
Patricia J. Parsons has added new references and resources and has
updated the text with fresh material on how to weave social media
tools, tactics, strategies, and policies into the fundamental
discussion about communication as a personal, professional, and
organizational priority.
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