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An accessible, unintimidating introduction to the focus group
research project. For students in research methods or market
research courses within mass media, communication studies,
marketing, advertising, and public relations programs.
An accessible, unintimidating introduction to the focus group
research project. For students in research methods or market
research courses within mass media, communication studies,
marketing, advertising, and public relations programs.
The Illustrated Guide to the Content Analysis Research Project
makes mass media research more accessible through an informal and
humorous student-centered approach. Author Patricia Swann provides
a colorful, step-by-step guide to developing a typical mass media
research project using the content analysis method. The fundamental
elements of this research method are presented in plainspoken
language perfect for undergraduates and new researchers, complete
with engaging illustrations and an informal narrative that tackle
students' most common sticking-points when learning and applying
research methods. Supplemented by online worksheets for further
reflection, this book is an excellent companion to
research-centered courses in mass media, communication studies,
marketing, and public relations at the introductory level.
The Illustrated Guide to the Content Analysis Research Project
makes mass media research more accessible through an informal and
humorous student-centered approach. Author Patricia Swann provides
a colorful, step-by-step guide to developing a typical mass media
research project using the content analysis method. The fundamental
elements of this research method are presented in plainspoken
language perfect for undergraduates and new researchers, complete
with engaging illustrations and an informal narrative that tackle
students' most common sticking-points when learning and applying
research methods. Supplemented by online worksheets for further
reflection, this book is an excellent companion to
research-centered courses in mass media, communication studies,
marketing, and public relations at the introductory level.
Now in its third edition, Cases in Public Relations Management uses
recent cases in strategic communication designed to encourage
discussion, debate, and exploration of the options available to
today's strategic public relations manager, with the help of
extensive supplemental materials. Key features of this text include
coverage of the latest controversies in current events, discussion
of the ethical issues that have made headlines in recent years, and
strategies used by public relations practitioners. The
problem-based case study approach encourages readers to assess what
they know about communication theory, the public relations process,
and management practices. New to the third edition: Eighteen new
cases including Snap, Wells Fargo, SeaWorld, United Airlines, and
Starbucks. Additional emphasis on social media and social
responsibility for communication management today. End-of-chapter
activities that reinforce concepts. Developed for advanced students
in strategic communication and public relations, this book prepares
them for their future careers as communication and public relations
professionals. The new edition features a fully enhanced companion
website that includes resources for both instructors and students.
Instructors will find PowerPoint Lecture Slides, Case Supplements,
Instructor Guides, and Answer Keys for Quizzes and End-of-Chapter
Activities. Students will benefit from Quizzes, a Glossary, and
Case Supplements.
Now in its third edition, Cases in Public Relations Management uses
recent cases in strategic communication designed to encourage
discussion, debate, and exploration of the options available to
today's strategic public relations manager, with the help of
extensive supplemental materials. Key features of this text include
coverage of the latest controversies in current events, discussion
of the ethical issues that have made headlines in recent years, and
strategies used by public relations practitioners. The
problem-based case study approach encourages readers to assess what
they know about communication theory, the public relations process,
and management practices. New to the third edition: Eighteen new
cases including Snap, Wells Fargo, SeaWorld, United Airlines, and
Starbucks. Additional emphasis on social media and social
responsibility for communication management today. End-of-chapter
activities that reinforce concepts. Developed for advanced students
in strategic communication and public relations, this book prepares
them for their future careers as communication and public relations
professionals. The new edition features a fully enhanced companion
website that includes resources for both instructors and students.
Instructors will find PowerPoint Lecture Slides, Case Supplements,
Instructor Guides, and Answer Keys for Quizzes and End-of-Chapter
Activities. Students will benefit from Quizzes, a Glossary, and
Case Supplements.
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