This book explains the subtle maneuvers of what researchers call
"facework" and demonstrates the vital role it plays in the success
or failure of cross-cultural interactions. Building on Geert
Hofstede's seminal research on cultural dimensions, Merkin
synthesizes more recent research in business, communication,
cross-cultural psychology and sociology to offer a model for better
understanding facework. Additionally, Merkin's model shows how
particular communication strategies can facilitate more successful
cross-cultural interactions. The first book of its kind to focus on
the practical aspects of employing face-saving, it is a needed text
for academics, students, and business professionals negotiating
with organizations from different cultures.
General
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