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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Cases in Public Relations Management - The Rise of Social Media and Activism (Paperback, 3rd edition)
Loot Price: R2,770
Discovery Miles 27 700
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Cases in Public Relations Management - The Rise of Social Media and Activism (Paperback, 3rd edition)
Expected to ship within 12 - 17 working days
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Now in its third edition, Cases in Public Relations Management uses
recent cases in strategic communication designed to encourage
discussion, debate, and exploration of the options available to
today's strategic public relations manager, with the help of
extensive supplemental materials. Key features of this text include
coverage of the latest controversies in current events, discussion
of the ethical issues that have made headlines in recent years, and
strategies used by public relations practitioners. The
problem-based case study approach encourages readers to assess what
they know about communication theory, the public relations process,
and management practices. New to the third edition: Eighteen new
cases including Snap, Wells Fargo, SeaWorld, United Airlines, and
Starbucks. Additional emphasis on social media and social
responsibility for communication management today. End-of-chapter
activities that reinforce concepts. Developed for advanced students
in strategic communication and public relations, this book prepares
them for their future careers as communication and public relations
professionals. The new edition features a fully enhanced companion
website that includes resources for both instructors and students.
Instructors will find PowerPoint Lecture Slides, Case Supplements,
Instructor Guides, and Answer Keys for Quizzes and End-of-Chapter
Activities. Students will benefit from Quizzes, a Glossary, and
Case Supplements.
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