|
Showing 1 - 9 of
9 matches in All Departments
The focus of Copley's Essentials of Accounting for Governmental and
Not-for-Profit Organizations, 15th edition is on the preparation of
external financial statements which is a challenge for governmental
reporting. Consistent with previous editions, the new 15th edition
is best suited for instructors wanting to provide students with
more concise coverage of the material with an approach similar to
that used in practice. Specifically, day to day events are recorded
at the fund level using the basis of accounting for fund financial
statements. Governmental activities are recorded using the modified
accrual basis. The fund-basis statements are then used as input in
the preparation of government-wide statements. The preparation of
government-wide statements is presented in an Excel worksheet.
Marketing Communications Management: concepts and theories, cases
and practice makes critical reflections on the prime issues in
integrated marketing communications and is designed to encourage
the reader to stop and think about key issues. The author takes a
managerial approach to the subject and provides a set of frameworks
that facilitate both learning and teaching. A wide range of
pedagogical features is included such as sample exam questions,
'stop points', vignettes, and case studies, and a summary of key
points concludes each chapter. Most organizations need some form of
marketing or corporate communications and this text is designed to
service both practitioners and students undertaking formal study.
The author addresses strategic and critical issues that dovetail
with the current interest in marketing communications as reflected
in the media, with particular emphasis given to advertising and
sponsorship.
Marketing Communications Management: concepts and theories, cases
and practice makes critical reflections on the prime issues in
integrated marketing communications and is designed to encourage
the reader to stop and think about key issues. The author takes a
managerial approach to the subject and provides a set of frameworks
that facilitate both learning and teaching. A wide range of
pedagogical features is included such as sample exam questions,
'stop points', vignettes, and case studies, and a summary of key
points concludes each chapter. Most organizations need some form of
marketing or corporate communications and this text is designed to
service both practitioners and students undertaking formal study.
The author addresses strategic and critical issues that dovetail
with the current interest in marketing communications as reflected
in the media, with particular emphasis given to advertising and
sponsorship.
The focus of Copley's Essentials of Accounting for Governmental and
Not-for-Profit Organizations, 14th edition is on the preparation of
external financial statements which is a challenge for governmental
reporting. Consistent with previous editions, the new 14th edition
is best suited for instructors wanting to provide students with
more concise coverage of the material with an approach similar to
that used in practice. Specifically, day to day events are recorded
at the fund level using the basis of accounting for fund financial
statements. Governmental activities are recorded using the modified
accrual basis. The fund-basis statements are then used as input in
the preparation of government-wide statements. The preparation of
government-wide statements is presented in an Excel worksheet.
The fully photocopiable plays in Fun with Plays have been specially
written for primary school pupils by well-known writers. They range
from re-tellings of traditional legends and performance plays to
plays dealing with contemporary issues. All children, even the most
reluctant readers will love reading these playscripts. Guidance is
given for performing each play. Notes for each play highlight
topics for discussion. Photocopiable worksheets at the back of the
book extend the plays further.
Praise for the first edition: 'An excellent text for exploring
marketing communications in the 21st century.' - Ann Torres,
Lecturer in Marketing, National University of Ireland, Galway
'First rate and comprehensive. This book has got it just right: a
rich blend of academic underpinning and practical examples in a
very readable style.' - Martin Evans, Senior Teaching in Marketing,
Cardiff Business School, University of Cardiff This book introduces
the core components and concepts of marketing communications for
those studying at both undergraduate and postgraduate levels. It
covers essential topics such as advertising, direct marketing,
corporate communications, public relations, product placement,
sales promotion, social media, sponsorship and many more. The
author provides a set of managerial frameworks that include
analysis, planning and implementation to help prepare those who go
on to strategically create and effectively manage marketing
communications campaigns. Every chapter includes Snapshots that
help you to apply theory to engaging real-world examples. These
include: BMW, Harrods, Levi's, Lynx, Tesco, Tencent, United Colors
of Benetton and Wonga. Additionally, Stop Points encourage you to
pause and critically reflect upon the topic for deeper learning and
higher grades. The Assignment boxes invite you to test your
knowledge in the form of a task based on what you have just read to
also help push yourself further. The Companion Website includes
longer case studies, video feeds and other useful web links, a
larger glossary of key terms, and links to SAGE journal articles.
Password-protected resources are also available to lecturers,
including: PowerPoint slides, a tutor manual, activities for the
classroom and indicative responses to the assignments and
discussion questions provided in each chapter.
Paul Copley and Timothy Bateson star in a BBC Radio full-cast
dramatisation of E. Nesbit's enchanting and unforgettable classic.
Roberta, Peter and Phyllis lead an ordinary suburban life with
Mother and Father, enjoying trips to the zoo and the pantomime. But
when Father is mysteriously taken away one night, everything
changes. The children must move to the country, to a little white
cottage near the railway line, where eventually they find that
there are plenty of adventures to be had and friends to be made -
including Perks the Porter and the Station Master himself. But the
mystery remains - what has happened to Father, and will he come
back? The story of Roberta, Peter and Phyllis and their life in the
country has never been out of print since it was first published in
1906. Charming, sentimental and unforgettable, the novel retains
all its enchantment and enduring appeal in this BBC Radio full-cast
dramatisation.
|
You may like...
A Confession
Leo Tolstoy
Hardcover
R596
Discovery Miles 5 960
Research Matters
Franzel du Plooy-Cilliers, Corne Davis, …
Paperback
R472
Discovery Miles 4 720
The Spy Coast
Tess Gerritsen
Paperback
R380
R351
Discovery Miles 3 510
Autopsy
Patricia Cornwell
Paperback
R436
Discovery Miles 4 360
Blood Trail
Tony Park
Paperback
R310
R281
Discovery Miles 2 810
|