This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.

Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.

A landmark history that traces the creation, management, and sharing of information through six centuries Thanks to modern technological advances, we now enjoy seemingly unlimited access to information. Yet how did information become so central to our everyday lives, and how did its processing and storage make our data-driven era possible? This volume is the first to consider these questions in comprehensive detail, tracing the global emergence of information practices, technologies, and more, from the premodern era to the present. With entries spanning archivists to algorithms and scribes to surveilling, this is the ultimate reference on how information has shaped and been shaped by societies. Written by an international team of experts, the book's inspired and original long- and short-form contributions reconstruct the rise of human approaches to creating, managing, and sharing facts and knowledge. Thirteen full-length chapters discuss the role of information in pivotal epochs and regions, with chief emphasis on Europe and North America, but also substantive treatment of other parts of the world as well as current global interconnections. More than 100 alphabetical entries follow, focusing on specific tools, methods, and concepts-from ancient coins to the office memo, and censorship to plagiarism. The result is a wide-ranging, deeply immersive collection that will appeal to anyone drawn to the story behind our modern mania for an informed existence. Tells the story of information's rise from 1450 through to today Covers a range of eras and regions, including the medieval Islamic world, late imperial East Asia, early modern and modern Europe, and modern North America Includes 100 concise articles on wide-ranging topics: Concepts: data, intellectual property, privacy Formats and genres: books, databases, maps, newspapers, scrolls and rolls, social media People: archivists, diplomats and spies, readers, secretaries, teachers Practices: censorship, forecasting, learning, political reporting, translating Processes: digitization, quantification, storage and search Systems: bureaucracy, platforms, telecommunications Technologies: cameras, computers, lithography Provides an informative glossary, suggested further reading (a short bibliography accompanies each entry), and a detailed index Written by an international team of notable contributors, including Jeremy Adelman, Lorraine Daston, Devin Fitzgerald, John-Paul Ghobrial, Lisa Gitelman, Earle Havens, Randolph C. Head, Niv Horesh, Sarah Igo, Richard R. John, Lauren Kassell, Pamela Long, Erin McGuirl, David McKitterick, Elias Muhanna, Thomas S. Mullaney, Carla Nappi, Craig Robertson, Daniel Rosenberg, Neil Safier, Haun Saussy, Will Slauter, Jacob Soll, Heidi Tworek, Siva Vaidhyanathan, Alexandra Walsham, and many more.