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Trademarks, Brands, and Competitiveness (Hardcover) Loot Price: R5,346
Discovery Miles 53 460
Trademarks, Brands, and Competitiveness (Hardcover): Teresa Da Silva Lopes, Paul Duguid

Trademarks, Brands, and Competitiveness (Hardcover)

Teresa Da Silva Lopes, Paul Duguid

Series: Routledge International Studies in Business History

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Loot Price R5,346 Discovery Miles 53 460 | Repayment Terms: R501 pm x 12*

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This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.

Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge International Studies in Business History
Release date: March 2010
First published: February 2010
Editors: Teresa Da Silva Lopes • Paul Duguid
Dimensions: 229 x 152 x 20mm (L x W x T)
Format: Hardcover
Pages: 254
ISBN-13: 978-0-415-77693-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-415-77693-7
Barcode: 9780415776936

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