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The world of business is changing—fast. The prevailing model for creating wealth—which has its roots in the industrial revolution and which dominated the last century—no longer applies. Natural Capitalism introduces an alternative, a new paradigm. Praised by business and political leaders as well as economists and environmentalists around the globe, this groundbreaking book reveals how tomorrow's most successful global businesses will draw profit from their own environmental responsibility.
Nearly everyone harbors a secret dream of starting or owning a business. In fact, 1,000,000 businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs. Paul Hawken -- entrepreneur and best-selling author -- wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy. Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.
On its first publication 10 years ago, Natural Capitalism rocked
the world of business with its innovative new approach - an
approach that fused ecological integrity with business acumen using
the radical concept of natural capitalism. This 10th-anniversary
edition features a new Introduction by Amory B. Lovins and Paul
Hawken which updates the story to include the successes of the last
decade. It clearly sets out the path that we must now take to
ensure the future prosperity of our civilisation and our planet.
A radically new understanding of and practical approach to climate
change by noted environmentalist Paul Hawken, creator of the New
York Times bestseller Drawdown Regeneration offers a visionary new
approach to climate change, one that weaves justice, climate,
biodiversity, equity, and human dignity into a seamless tapestry of
action, policy, and transformation that can end the climate crisis
in one generation. It is the first book to describe and define the
burgeoning regeneration movement spreading rapidly throughout the
world. Regeneration describes how an inclusive movement can engage
the majority of humanity to save the world from the threat of
global warming, with climate solutions that directly serve our
children, the poor, and the excluded. This means we must address
current human needs, not future existential threats, real as they
are, with initiatives that include but go well beyond solar,
electric vehicles, and tree planting to include such solutions as
the fifteen-minute city, bioregions, azolla fern, food
localization, fire ecology, decommodification, forests as farms,
and the number one solution for the world: electrifying everything.
Paul Hawken and the nonprofit Regeneration Organization are
launching a series of initiatives to accompany the book, including
a streaming video series, curriculum, podcasts, teaching videos,
and climate action software. Regeneration is the inspiring and
necessary guide to inform the rapidly spreading climate movement.
A visionary new program that businesses can follow to help restore
the planet."The first important book of the 21st century. It may
well revolutionize the relationship between business and the
environment."--Don Falk, Executive Director, Society for Ecological
Restoration
‘There may be no single climate solution that has a greater
breadth of benefits than mini-forests…[and] can be done by
everyone everywhere.’ Paul Hawken, from the foreword Are you
ready to join the movement to restore biodiversity in our cities
and towns by transforming degraded and underused urban land into
forests that can help heal the planet? In Mini-Forest Revolution,
Hannah Lewis presents the Miyawaki Method, a unique approach to
reforestation devised by Japanese botanist Akira Miyawaki. Lewis
explains how tiny forests, as small as six parking spaces, can grow
quickly and offer rich biodiversity and environmental benefits –
much more so than forests planted by conventional methods. Today,
the Miyawaki Method is witnessing a worldwide surge in popularity.
Lewis shares stories of mini-forests that have sprung up across the
globe and the people who are planting them – from a ‘Forest of
Thanks’ in East London, to a mini-forest along the concrete alley
of the Beirut River in Lebanon, to a backyard project planted by
tiny-forest champion Shubhendu Sharma in India. Mini-Forest
Revolution offers a revolutionary approach to planting trees and a
truly accessible solution to the climate crisis that can be
implemented by communities, classrooms, cities, companies, clubs,
and families everywhere.
The NEW YORK TIMES BESTSELLER A radically new understanding of and
practical approach to climate change by noted environmentalist and
creator of Drawdown, Paul Hawken The dangers of climate change and
a warming world have been in the public eye for fifty years. For
three decades, scientists and the United Nations have urged us to
address future existential threats. In Regeneration Paul Hawken has
flipped the narrative, bringing people back into the conversation
by demonstrating that addressing current human needs rather than
future threats is the only path to solving the climate crisis. From
land to ocean, food to industries - Regeneration proposes an
extensive menu of actions that collectively can reverse the
overheating and degradation of our planet. The solutions,
techniques, and practices range from solar power, electric
vehicles, and tree planting to bioregions, azolla fern and forest
farms; they are all doable, science-based, and comprise a precise
and unequivocal course of action. Whether you are an individual,
community focused or a national government, Regeneration is a call
to arms to mobilise and create a better future for ourselves on
this planet.
On its first publication 10 years ago, Natural Capitalism rocked
the world of business with its innovative new approach - an
approach that fused ecological integrity with business acumen using
the radical concept of natural capitalism. This 10th-anniversary
edition features a new Introduction by Amory B. Lovins and Paul
Hawken which updates the story to include the successes of the last
decade. It clearly sets out the path that we must now take to
ensure the future prosperity of our civilisation and our planet.
NEW YORK TIMES BESTSELLER For the first time ever, an international
coalition of leading researchers, scientists and policymakers has
come together to offer a set of realistic and bold solutions to
climate change. All of the techniques described here - some
well-known, some you may have never heard of - are economically
viable, and communities throughout the world are already enacting
them. From revolutionizing how we produce and consume food to
educating girls in lower-income countries, these are all solutions
which, if deployed collectively on a global scale over the next
thirty years, could not just slow the earth's warming, but reach
drawdown: the point when greenhouse gasses in the atmosphere peak
and begin todecline. So what are we waiting for?
One of the world's most influential environmentalists--the author
of "Natural Capitalism"--reveals a worldwide grassroots movement of
hope and humanity to defend life on Earth.
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