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Bringing together the latest thinking on both celebrity brands and
celebrity culture from academics specialising in the field of
marketing, this book explores a range of insightful contexts in
order to add vigour and vitality to our understanding of the
connections between celebrities, markets and culture. It unpacks
the identity theoretics which have their origins in the turn to
celebrity culture and the spectacle and glamour of mass-media
practices. In doing so, the contributors hint at new forms of
individuation where the line between the virtual and the actual is
blurred, and where images of celebrities construct and deconstruct
themselves. This book was originally published as a special issue
of the Journal of Marketing Management.
Bringing together the latest thinking on both celebrity brands and
celebrity culture from academics specialising in the field of
marketing, this book explores a range of insightful contexts in
order to add vigour and vitality to our understanding of the
connections between celebrities, markets and culture. It unpacks
the identity theoretics which have their origins in the turn to
celebrity culture and the spectacle and glamour of mass-media
practices. In doing so, the contributors hint at new forms of
individuation where the line between the virtual and the actual is
blurred, and where images of celebrities construct and deconstruct
themselves. This book was originally published as a special issue
of the Journal of Marketing Management.
Expanding disciplinary Space: On the Potential of Critical
Marketing provides an introduction to the major perspectives in
critical marketing studies. It contains theoretical reflections on
critical marketing whilst building on the key concepts and ideas,
which are vital to the subject, through detailed empirical studies.
An international collection of marketing experts discuss the
eclectic character and potential of the critical turn within
marketing theory and practice. Chapters explore topics such as
marketing academia, consumer research, political marketing,
marketing ethics, postcolonial epistemic ideology in marketing,
marketing theory, and marketing for community development. The text
is essential reading for all those interested in contemporary
developments in marketing theory and practice irrespective of the
discipline from which they originate. This book was originally
published as a special issue of the Journal of Marketing
Management.
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