Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.

The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.

Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Gastronomy food tourism has made remarkable progress over the past 10-15 years in both academia and its own sector. Research topics in food tourism include topics like offering unique food experiences, authenticity through food experiences, using food in destination marketing and focusing on food tourism and sustainability together. There are, however, several themes that have not been explored so far in the literature that this book presents. This book presents the most recent of food and gastronomy research in hospitality and tourism, highlighting emerging research themes and different methods of approach. This book focuses specifically on the areas of Gastronomy and Hospitality, and consequently Tourism. It is necessary to define strategies that necessarily pass through analysis and planning and to verify the role of gastronomy and hospitality in the tourism sector. This book is ideal for academics and practitioners, managers, policy makers, consulting professionals, marketing researchers, and other interested groups and individuals.

Cuando Mara conoce que su esposo no habia muerto en el naufragio y que estaba unido a otra mujer, decidio morir para enfrentar en el mas alla a quienes personalizaba como sus mas crueles enemigos, el fantasma del mar y una mujer. Su estadia en el hospital desato una serie de acontecimientos que lejos de aclarar nada, apretaron el nudo de secretos, misterios y mentiras...cada verdad lograda llevaba a un callejon de tinieblas...hasta que al fin ella tuvo la certeza de que fue salvada por un agua milagrosa que le suministrara el abuelo de Jan... y que ella era la duena de aquellos manantiales ....a partir de ahi se suceden una tras otra las secuencias mas violentas, tristes y crueles que culminarian en la verdad absoluta.

Valley es un pueblito paradisiaco que duerme junto al mar arrullado por las historias de sus gentes apacibles, cordiales y hospitalarias. Mara y Denis, los sobrevivientes cubanos de un tragico naufragio, conviven con Jan y Boris, dos jovenes marcados por el desarraigo y la mala suerte. Jan decide ir a Valley a conocer a una hermana y enseguida simpatiza con Lauro el novio de ella, que le brinda todo su apoyo y entonces decide llevar a sus amigos con el, por las oportunidades de mejoras que podrian tener alli. El recibimiento calido y amoroso los atrapo, pero pronto empezaron a enfrentar eventos inexplicables, para los que cada cual decia una explicacion distinta...Algo sobrenatural actuaba sobre Mara, suenos, pesadillas alucinantes, visiones espantosas que la dejaban exanime y preguntandose por que.

This book explores discourse mainly through corpus linguistics methods. Indeed, Corpus-Assisted Discourse Studies has become a widely used approach for the critical (or non-critical) analysis of discourses in recent times. The book focuses on the analysis of different kinds of discourse, but most particularly on those which attempt to unveil social attitudes and values. Although a corpus methodology is deemed crucial in all research found here, it should not be inferred that a single, uniform technique is applied, but a wide variety of them, often shaped by the software which has been used. Also, more than one (qualitative or quantitative) methodology or drawing from various relevant sources is often called for in the critical analysis of discourses.

The Yankees are more astute when it comes to matters like these. They say "not guilty". They don't say "innocent". Because as far as innocence goes, no one can make that claim. A train crashes in the suburbs of Buenos Aires, leaving forty-three people dead. A prayer card of Saint Expeditus, the patron saint of urgent matters, flutters above the wreckage. Hugo, a criminal on the run for murder, is on the train. He seizes his chance to sneak out of the wreckage unsuspected, abandoning his possessions - and, he hopes, his identity - among bodies mangled beyond recognition. As the police descend on the scene, only grizzled Detective Dominguez sees a link between the crash and his murder case. Soon, he's on Hugo's tail. But he hasn't banked on everything from the media to his mother-in-law getting in the way.

This book provides new insights on different aspects of Old and Middle Eng-lish language and literature, presenting state-of-the-art analyses of linguistic phenomena and literary developments in those periods and opening up new directions for future work in the field. The volume tackles aspects of English diachronic linguistics such as the development of binominals and collective nouns in Old and Middle English, the early history of the intensifiers 'deadly' and 'mortally', the articulatory-acoustic characteristics of approximants in English, Old English metrics, some aspects of the methodology of corpus research with paleography in focus, studies of the interplay language-register, and a chapter discussing the periodology of Older Scots. The last section of the book ad-dresses literary and translatorial issues such as the impact of Latin 'quis' on the Middle English interrogative 'who of', the problems that may arise when trans-lating Beowulf into Galician, a reinterpretation of Chaucer's Knight's Tale, and a discussion of the structure of medieval manuscripts containing miscellanea.

Providing a detailed and comprehensive account of the development of phrasal verbs from early modern to present-day English, this study covers almost 400 years in the history of English, and provides both a diachronic and synchronic account based on over 12,000 examples extracted from stratified electronic corpora. The corpus analysis provides evidence of how registers can inform us about the history of English, as it traces and compares the usage and stylistic drifts of phrasal verbs across ten different genres - drama, fiction, journals, diaries, letters, medicine, news, science, sermons, and trial proceedings. The study also sheds new light on the morpho-syntactic and semantic features of phrasal verbs, proposing a new approach to the category, considering not only on their grammatical features, but also their historical development, by discussing the category in terms of a number of central mechanisms of language change.

Gastronomic tourism has made remarkable progress within the past decade in both academia and within its own sector. However, many industries have suffered from the COVID-19 pandemic, and food tourism businesses had to take unique precautions for the health and safety of global consumers. Despite the economic turbulence of the COVID-19 pandemic, there are many strategies available for the restaurant industry to thrive. Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives presents the most recent research surrounding food and gastronomy in relation to hospitality and tourism, highlighting emerging themes and different methods of approach. Concretely, it constitutes a timely and relevant compendium of chapters that offers its readers relevant issues in gastronomy and management strategies in the hospitality industry. Covering topics such as food tourism, organic food production, and restaurant communication, this book is an essential resource for managers, business owners, entrepreneurs, consultants, marketing specialists, government officials, libraries, researchers, academicians, educators, and students.

Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.

The Westminster Shorter Catechism has served for many years as an instrument to help believers understand the truths of Scripture, but its brevity on each question leaves room for further study. Paula Rodriguez's Bible studies on the Catechism is meeting this need. I highly recommend them. --Jerry Bridges, author, The Pursuit of Holiness "Real help for learning and teaching the Shorter Catechism will be found here." --J.I. Packer, theologian

Valley es un pueblito paradisiaco que duerme junto al mar arrullado por las historias de sus gentes apacibles, cordiales y hospitalarias. Mara y Denis, los sobrevivientes cubanos de un tragico naufragio, conviven con Jan y Boris, dos jovenes marcados por el desarraigo y la mala suerte. Jan decide ir a Valley a conocer a una hermana y enseguida simpatiza con Lauro el novio de ella, que le brinda todo su apoyo y entonces decide llevar a sus amigos con el, por las oportunidades de mejoras que podrian tener alli. El recibimiento calido y amoroso los atrapo, pero pronto empezaron a enfrentar eventos inexplicables, para los que cada cual decia una explicacion distinta...Algo sobrenatural actuaba sobre Mara, suenos, pesadillas alucinantes, visiones espantosas que la dejaban exanime y preguntandose por que.