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FinTech Strategy - Linking Entrepreneurship, Finance, and Technology (Hardcover, 1st ed. 2021): Pavel Reyes Mercado FinTech Strategy - Linking Entrepreneurship, Finance, and Technology (Hardcover, 1st ed. 2021)
Pavel Reyes Mercado
R4,574 Discovery Miles 45 740 Ships in 12 - 19 working days

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN's Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.

Eco-Innovations in Emerging Markets - Analyzing Consumer Behaviour and Adaptability (Hardcover, 1st ed. 2016): Pavel Reyes... Eco-Innovations in Emerging Markets - Analyzing Consumer Behaviour and Adaptability (Hardcover, 1st ed. 2016)
Pavel Reyes Mercado
R1,499 Discovery Miles 14 990 Ships in 10 - 15 working days

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.

Reverse Entrepreneurship in Latin America - Internationalization from Emerging Markets to Developed Economies (Hardcover, 1st... Reverse Entrepreneurship in Latin America - Internationalization from Emerging Markets to Developed Economies (Hardcover, 1st ed. 2019)
Pavel Reyes Mercado, Guillermo Jesus Larios-Hernandez
R1,521 Discovery Miles 15 210 Ships in 10 - 15 working days

This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets. With a specific focus on Latin America, the cases examine the experiences of entrepreneurs and reveal much-needed strategies for entry into developed markets. This book will undoubtedly be useful to both academics and practitioners as it covers a wide range of industries, products and services and takes a closer look at market platforms and high-impact entrepreneurship. Providing a valuable contribution to a relatively unexplored area, this is a compelling collection of insights into reverse entrepreneurship which presents practical solutions for entrepreneurs looking to expand their businesses in the future.

FinTech Strategy - Linking Entrepreneurship, Finance, and Technology (Paperback, 1st ed. 2021): Pavel Reyes Mercado FinTech Strategy - Linking Entrepreneurship, Finance, and Technology (Paperback, 1st ed. 2021)
Pavel Reyes Mercado
R5,056 Discovery Miles 50 560 Ships in 10 - 15 working days

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN's Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.

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