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A rapidly evolving global workplace requires students to develop a
variety of professional skills to succeed. Professional success
often rests on the ability to listen, engender trust, adapt to
cultural differences, and consider the perspective of others. Kory
Floyd and Peter Cardon bring substantial and concrete
business-world experience to bear in the text's principles,
examples, and activities and ensure that the theories, concepts,
and skills most relevant to the communication discipline are fully
represented and engaged. The result is a program that speaks
student's language and helps them understand and apply
communication skills in their personal and professional lives.
Unique to the market, this text includes a People First feature in
every chapter that presents students with realistic scenarios that
are sensitive, discomforting, or tricky to manage. It then teaches
students how to navigate those situations effectively. A dedicated
chapter focused on perspective-taking equips students to understand
and pay attention to the perspectives of others. And a dedicated
chapter focused on career communication encourages students to
engage in networking and to consider the priorities and points of
view of others as they seek employment and interact professionally.
Connect thoroughly supports the text, with activities for students
to learn basic concepts in engaging formats and then take their
learning further, to develop their writing, presentation, analysis,
and critical-thinking skills within the context of this content's
focus areas.
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