This engaging case study of Salasaca, a village in highland Ecuador, examines indigenous beliefs about writing, such as Day of the Dead name lists, comparisons with weaving, and a witch who kills people listed in his book of names. Magical Writing in Salasaca demonstrates that these beliefs reflect extensive contact with birth certificates, baptism

Why do 'Jaws', 'Field of Dreams', 'The Big Lebowski', and 'The Godfather' remain strikingly popular in this age of fragmented audiences and ever-faster spin cycles? "Hollywood Blockbusters: The Anthropology of Popular Movies" argues that these films continue to captivate audiences because they play upon underlying tensions and problems in American culture, much like the myths that anthropologists study in non-Western contexts. In making this argument, the authors employ and extend anthropological theories about ritual, kinship, gift giving, power, egalitarianism, literacy, metalinguistics, stereotypes, and the mysteries of the Other. The results - original insights into modern film classics, American culture, and anthropological theory - will appeal to students of Film, Media, Anthropology, Sociology, and Cultural Studies.

Why do 'Jaws', 'Field of Dreams', 'The Big Lebowski', and 'The Godfather' remain strikingly popular in this age of fragmented audiences and ever-faster spin cycles? "Hollywood Blockbusters: The Anthropology of Popular Movies" argues that these films continue to captivate audiences because they play upon underlying tensions and problems in American culture, much like the myths that anthropologists study in non-Western contexts. In making this argument, the authors employ and extend anthropological theories about ritual, kinship, gift giving, power, egalitarianism, literacy, metalinguistics, stereotypes, and the mysteries of the Other. The results - original insights into modern film classics, American culture, and anthropological theory - will appeal to students of Film, Media, Anthropology, Sociology, and Cultural Studies.

Explores the connections between beliefs about writing and power in an indigenous village in highland Ecuador.. This engaging case study of Salasaca, a village in highland Ecuador, examines indigenous beliefs about writing, such as Day of the Dead name lists, comparisons with weaving, and a witch who kills people listed in his book of names. Magical Writing in Salasaca demonstrates that these beliefs reflect extensive contact with birth certificates, baptism records, and other church and state documents. Wogan's inquiry into the place of literacy in the Salasacas' worldview provides a nuanced look at the power relations between elites and nonelite villagers, at the same time that it imparts an empathetic understanding of alternative ways of viewing ostensibly familiar aspects of the world. Magical Writing in Salasaca will appeal to anyone interested in anthropology, literacy, power, or Latin America.

This book tells the incredible true story of Ranulfo Juarez, a Mexican immigrant. After working for years in the fields of Oregon and becoming a U.S. citizen, Ranulfo started making plans to buy a small bakery in 2005. But not knowing if the economy would hold steady, Ranulfo examined his dreams every morning in search of secret clues foretelling insight and a successful bakery-or homelessness. Ranulfo also enlisted author Peter Wogan, a white anthropology professor with a penchant for self-doubt, as his confidante and sidekick in this quest. Readers won't know until the end whether Ranulfo became another innocent victim of the Financial Crisis of 2008, but, throughout, they will see Ranulfo and Peter confront naysayers and cheats, as well as their own differences and fears. Like Don Quixote, this book is comical, subversive, and inspirational.