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Along with basic practical reasons, our practices concerning food
and drink are driven by context and environment, belief and
convention, aspiration and desire to display - in short, by
culture. Similarly, culture guides how tourism is used and
operates. This book examines food and drink tourism, as it is now
and is likely to develop, through a cultural 'lens'. It asks: what
is food and drink tourism, and why have food and drink provisions
and information points become tourist destinations in their own
right, rather than remaining among a number of tourism features and
components? While it offers a range of international examples, the
main focus is on food and drink tourism in the UK. What with the
current diversification of tourism in rural areas, the increased
popularity of this type of tourism in the UK, the series of BSE,
vCJD and foot and mouth crises in British food production, and the
cultural and ethnic fusion in British towns and cities, it makes a
particularly rich place in which to explore this subject. The
author concludes that the future of food and drink tourism lies in
diversity and distinctiveness. In an era of globalisation, there is
a particular desire to enjoy varied, rather than mono-cultural
ambiance and experience. She also notes that there is an immediacy
of gratification in food and drink consumption which has become a
general requirement of contemporary society.
Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site. Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries. eBook available with sample pages: 0203424239
A nation's heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest 'visitor attraction' in Britain. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA; and it will be dwarfed by Euro-Disneyland east of Paris. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale. eBook available with sample pages: 020303368X
A nation's heritage is one of the most potent forces for generating
tourism: the Tower of London is the greatest 'visitor attraction'
in Britain. But it is pushed into insignificance by comparison with
the visitors travelling to Disneyland, Epcot and the other
entertainment complexes in the USA; and it will be dwarfed by
Euro-Disneyland east of Paris. So how should heritage attractions
respond: should they find their own specific audiences and
resources? This book, written by a leading hertage specialist, is
essential reading for all those concerned both with heritage and
leisure managment. International in scope, it examines successfgul
examples of heritage management for tourism, and equally some
failures. It aims to lay some useful ground rules which should
underpin all heritage developments designed to attract tourism on a
major scale.
Along with basic practical reasons, our practices concerning food
and drink are driven by context and environment, belief and
convention, aspiration and desire to display - in short, by
culture. Similarly, culture guides how tourism is used and
operates. This book examines food and drink tourism, as it is now
and is likely to develop, through a cultural 'lens'. It asks: what
is food and drink tourism, and why have food and drink provisions
and information points become tourist destinations in their own
right, rather than remaining among a number of tourism features and
components? While it offers a range of international examples, the
main focus is on food and drink tourism in the UK. What with the
current diversification of tourism in rural areas, the increased
popularity of this type of tourism in the UK, the series of BSE,
vCJD and foot and mouth crises in British food production, and the
cultural and ethnic fusion in British towns and cities, it makes a
particularly rich place in which to explore this subject. The
author concludes that the future of food and drink tourism lies in
diversity and distinctiveness. In an era of globalisation, there is
a particular desire to enjoy varied, rather than mono-cultural
ambiance and experience. She also notes that there is an immediacy
of gratification in food and drink consumption which has become a
general requirement of contemporary society.
This book portrays a fresh approach to tourism. It argues for
increased and radical change by the tourism industry and claims
that this change is made necessary by the emergent sophistication
and increased experience of tourists who require a different style
of treatment and type of product. Dynamic Tourism is presented as a
formula to meet the needs of the prevalent consumer society, to
cater for its changing wishes, to reflect society's contemporary
concerns and to accommodate the ongoing projected growth of
tourism. The focus is upon the tourist, highlighting the need for
the tourism industry to give greater consideration to tourists'
changing needs, and to take a more flexible, modern and thought-out
approach. The argument is delivered in three parts. First, the book
indicates why Dynamic Tourism is needed as a method, and shows its
first signs of appearing. It then delivers the detail and
practicality of the process. Finally, the complete concept is
outlined and the method of future implementation is projected.
Examples from around the world are used to explain and illustrate
the argument. Underlying the whole discussion is the recognition
that the tourism arena is a resource of finite size, needing
capacity for renewal and requiring the most intelligent, adaptable
and considered use. The intended readership for this book includes
all participants in the tourism experience: the tourism industry,
its policy makers, operatives and stakeholders, and those students
who intend to join their ranks, existing tourists who are
disappointed with the limited provision offered to them at present
and who wish for better in the future, along with the increasing
number of new tourists whose outlook is very different from those
of the past.
Managing Quality Cultural Tourism is an authoritative look at how
to manage cultural tourist sites to best meet the needs of the
visitors, the presenters and the site itself. As cultural tourism
increases the management of heritage sites becomes more complex.
Priscilla Boniface addresses these crucial management issues using
a marketing approach to identify the needs of all concerned. This
volume is specifically aimed at professionals and students of
leisure, tourism and heritage management. It provides an invaluable
background to cultural tourism and then focuses on some important
issues involved with managing a heritage site - education,
entertainment and preservation - and considers appropriate ways of
dealing with the needs of the tourist, the presenters and the
cultural site. Managing Quality Cultural Tourism suggests a way
forward for cultural tourism. It is an indispensable tool for all
involved in tourism and heritage industries.
The tourism industry and the tourists it serves can exert major
influences on host communities at a number of levels. On the one
hand, tourism can preserve cultures, resurrect forgotten traditions
and prevent cultural stagnation. On the other hand, tourism can
challenge existing values, social norms, traditions and behaviour,
and this can lead to situations of conflict. In extreme cases,
resistance or violence can be the result. For the majority of the
time, it would seem that as long as tourism delivers the economic
and social benefits it frequently promises, problems are often
tolerated and some measure of conflict is accepted. However,
whenever tourism brings cultures together, whether freely or
forced, a range of complex issues are invoked such as the nature of
cultural identity, social and economic power relations, legal and
moral rights and management responsibilities. This book examines
the changing relationships between tourism and host cultures and
explores the reasons why and how conflicts emerge, in a series of
detailed case studies from many parts of the globe including the
United Kingdom, the United States, Australia, New Zealand, Nepal,
Tunisia, Spain, Peru, and Greece. Initiatives and good practices
are highlighted whereby conflict can be replaced by consensus and
situations improved through effective management. This book is
essential reading for tourism industry professionals and students
and researchers in anthropology, sociology and geography.
Tourism is now a global phenomenon set to become the world's largest industry and already crucial to many national and local economies. To a great extent it feeds off heritage - from monuments and treasures to indigenous cultures, ideas and images. How can heritage sites be protected from, yet still enjoyed by, ever-increasing numbers of tourists? Various heritages are now presented to a wide range of culturally-differentiated tourists and armchair travellers. How does and should the interpreter give meaning to structures, artefacts and ideas for global villagers with different backgrounds, motivations and expectations? Drawing on a wide range of examples from round the world, including Paris, Hawaii, national parks and world heritage sites, Nazi artefacts and `1492', the book specifies both good and bad practice. It pleads for greater understanding of the nature of heritage and tourism, in order to generate better understanding of the global condition.
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