Managing Quality Cultural Tourism is an authoritative look at how
to manage cultural tourist sites to best meet the needs of the
visitors, the presenters and the site itself. As cultural tourism
increases the management of heritage sites becomes more complex.
Priscilla Boniface addresses these crucial management issues using
a marketing approach to identify the needs of all concerned. This
volume is specifically aimed at professionals and students of
leisure, tourism and heritage management. It provides an invaluable
background to cultural tourism and then focuses on some important
issues involved with managing a heritage site - education,
entertainment and preservation - and considers appropriate ways of
dealing with the needs of the tourist, the presenters and the
cultural site. Managing Quality Cultural Tourism suggests a way
forward for cultural tourism. It is an indispensable tool for all
involved in tourism and heritage industries.
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