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Kundenwertorientiertes Revenue Management Im Dienstleistungsbereich (German, Paperback, 2009 ed.): Prof Dr Andreas Hilbert Kundenwertorientiertes Revenue Management Im Dienstleistungsbereich (German, Paperback, 2009 ed.)
Prof Dr Andreas Hilbert; Tobias Von Martens
R1,933 Discovery Miles 19 330
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Tobias von Martens entwickelt ein Managementmodell fur die Kapazitatssteuerung unter Berucksichtigung des Kundenwertes. Dazu systematisiert er Umfeldfaktoren und Entscheidungsoptionen im Rahmen des Revenue Managements und konzipiert Vorgehensmodelle fur die erforderlichen Managementaufgaben. Er gibt Entscheidungsempfehlungen und leitet aus Simulationsstudien Implikationen fur die praktische Anwendung des Modells ab."

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