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Gewinnoptimale Preisbestimmung in Werbefinanzierten Markten - Eine Conjoint-Analytische Untersuchung Eines... Gewinnoptimale Preisbestimmung in Werbefinanzierten Markten - Eine Conjoint-Analytische Untersuchung Eines Publikumszeitschriftenmarktes (German, Paperback, 2010 ed.)
Prof Dr Heinz-Werner Nienstedt; Thomas Gieseking
R1,696 Discovery Miles 16 960
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Thomas Gieseking entwickelt eine neuartige Vorgehensweise zur Bestimmung gewinnoptimaler Preise in werbefinanzierten Markten, die er exemplarisch am Fall einer Finanzzeitschrift anwendet. Er ermittelt Preiselastizitaten und Netzwerkeffekte."

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